Digital Customer Activation Manager
1 day ago
**Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move and sell some the world’s most loved brands - serving 600 million consumers and helping 1.75 million customers across 29 countries grow. We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support. Our portfolio in Australia includes the Coca-Cola family of products, as well as loved brands like Sprite, Fanta, Mount Franklin, Keri Juice, Powerade, Barista Brothers, Jim Beam, Canadian Club, Feral Brewing, and Grinders Coffee.**
**About the Role**
As the Digital Go to Market Manager - Woolworths & Pure Play, you will be responsible for the activation of CCEP partner brands through Woolworths Digital Sales and Marketing channels. Reporting to the Head of Digital, you will play an integral role in working closely with business stakeholders where you will consult and guide the organisation on best-in-class digital activation, innovation & sales team collaboration.
**You will have the opportunity to**
- Develop and execute of 12-month Digital Marketing Plan across WW Group & Pure Play
- Seamless integration of Digital marketing within the omnichannel P2P and segmented execution
- Deliver eCommerce Test & Learn initiatives against joint priorities to drive future category growth
- Establish and deploy channel and customer strategies, including unlocking new brand opportunities
- Best-in-Class Digital Shelf & SOV SEO activation
- Manage Agencies in conjunction with brand teams to deliver best practice SEM (promotional grid, activations & KSW alignment), media activation & share back to the business on a monthly basis
- Own the omnichannel P2P; ensure creative & comms are aligned to broader campaign objectives, each touchpoint is optimised and that the shopper CX is seamlessly integrated both on & offline
- Coach, mentor and manage Digital Activation Executive to achieve success in white space & Pure Play
- Data analysis creating digital reporting performance decks when required to make data driven decisions for future digital marketing and sales investments
**About You**
**Your skills & experience will include**:
- Ideally Marketing or Sales degree/background
- Minimum 5+ years’ experience in trade marketing in an FMCG or Retail - must have experience in Digital Marketing
- Experience managing agency and third party relationships
- Ability to interpret insights and derive recommendations which will drive volume or profit outcomes which are win-win for CCEP and customer
- Understand Sales and Customer landscape
- Excellent process and planning behaviours
**We’re proud to be part of the Australian community and recognise the importance of giving something back. In addition to our efforts on wellbeing, recycling and sustainability, together with Coca-Cola South Pacific we distribute $1.1 million annually to local charities through the Coca-Cola Australia Foundation.
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