Advertising Specialist

Just how logistics, transport and supply chains work within our world, emerging technology, or government policy on safety work is often hidden from view. Yet the success of these areas keeps our globe moving. With our global community, we’re creating the deeper intelligence needed for our world’s future.

The Chartered Institute of Logistics and Transport (CILT) supports the professionals who plan the roads, drive the trucks, bring in the raw materials, and store the goods safely. We are the leading international voice for supply chain, logistics and transport. We are a not for profit and a registered Charity.

We began in 1919 and have been working in the profession in Australia since 1935. As our industry has grown in importance in the global economy so have we grown.

**Qualifications**:

- Bachelor Degree in Commercial or Business Administration required
- Master Degree in Project Management or Business Administration highly preferred

**Working experience**:

- _At least 3 years experience working for membership, education, advertising and promotion not-for-profit organisation in Australia_
- _At least 3 years experience in stakeholder management in logistics and transport industry in Australia_
- _Solid experience in managing social media page, including LinkedIn, Facebook, X, etc. for not-for-profit organisation in Australia_

**Skills**:

- Proficient in Wordpress (must have)
- Proficient in Canva
- Proficient in Mailchimp
- Proficient with HigherLogic (must have)
- SEO and Marketing

This Permanent Full-Time role is available for start in March 2025 and can be a hybrid working model with 3 days in the office and 2 days WFH on average. Office is based in Bacchus Marsh, Victoria.

**Key responsibilities of the role**:

- Develop and coordinate advertising strategies and campaigns, determine the market for new members and services, and identify and develop market opportunities for new and existing services offered by CILTA
- Design, develop and maintain infrastructure and architecture associated with the Google cloud.
- Collaborate and support the vendor and stakeholders to inform the use of the HigherLogic platform and champion its innovative use
- Become a Subject Matter Expert (SME) and identify opportunities for standardisation, providing solutions and offering input and guidance on functionality and capabilities of the platform
- Gather feedback from users and stakeholders, conduct solution training sessions and diagnose and resolve technical issues via the system support areas
- Work collaboratively with cross-functional teams to ensure effective strategies are implemented to reduce risk, maintain compliance, and explore continuous improvement and potential benefits and cost-saving opportunities

**Job description**:

- Design and execute advertising campaigns to promote CILTA’s programs, events, certifications, and membership benefits to professionals in the logistics and transport sectors.
- Collaborate with state Chairs to create compelling content for advertising materials such as newsletters, brochures, social media posts, and website updates, ensuring alignment with CILTA’s mission and objectives.
- Lead advertising efforts for CILTA conferences, workshops, webinars, and networking events, driving registrations and engagement from industry professionals and stakeholders.
- Partner with internal teams, members, and industry sponsors to amplify key messages and ensure consistent branding across all advertising initiatives.
- Conduct research to identify target audiences, analyse market trends, and monitor competitor advertising strategies, integrating insights into future campaigns to maximise impact.
- Monitor and analyse advertising performance metrics (e.g., impressions, click-through rates, and conversions) using tools like Google Analytics and social media insights, providing reports to guide optimisation strategies.
- Negotiate with industry publications to secure advertising placements that increase visibility for CILTA’s initiatives.
- Maintain and enhance the CILTA brand identity across advertising platforms, ensuring consistency with the organisation’s vision and professional image.
- Ensure all advertising materials adhere to Australian advertising standards, including the Australian Consumer Law (ACL), and reflect CILTA’s commitment to professionalism and ethical practice in the logistics and transport industry.
- Design advertising strategies to attract new members and retain existing ones by showcasing the value of CILTA membership, including access to professional development, networking, and industry recognition.
- Oversee the coordination, processing, and management of CILTA membership and professional development qualifications, handling tasks like member transfers, upgrades, and effective communication with applicants.
- Maintain CILTA’s Professional Development Website presence by sharing links to pertinent resources and opportunities.
- Manage the CILTA Continuing Profe