Customer Journey Manager
1 week ago
**Work type**:Fixed Term
- 12 Months Fixed Term Appointment / Full Time
- Located at Melbourne (Bundoora) Campus
- Attractive Salary $135,000 per annum plus 17% superannuation
**About the position**
The Global and Regional Division leads the University’s commitments to its markets and its communities and carries oversight of the University’s strategic intent to connect both globally and locally to attract students and partners from across the world, and closer to home.
Responsibilities will include:
- Manage, co-design and execute the segment, journey and recruitment strategies.
- Development of domestic segment (including market and product) audience strategy, promotional campaign strategies and tactical plans spanning the entire marketing mix.
- Provide strategic leadership and oversight of a cross
- functional team, spanning content, paid media, web and digital.
- Manage customer-specific journey mapping and process discovery and design.
- Working with Director of Marketing to align with Schools, market intelligence, product and recruitment teams on strategy development and strategic prioritisation.
- Working closely with the Director of Marketing, Insights, Product and Recruitment teams develop product/interest area CVPs that have corresponding marketing strategies that are insight led and compel action.
- Contributing to work relating to customer and insights technologies, such as CRM system(s), lead capture processes and approaches.
As the successful applicant, you will have:
- A degree in marketing/business, management, design, or a related area plus extensive relevant experience, or an equivalent alternate combination of relevant knowledge, training and/or experience.
- Demonstrated ability to use customer data and insights for use in integrated marketing.
- Specialist understanding and experience with buyer behaviour and segmentation practices including customer journey mapping and audience personas, digital marketing systems that support customer touch points, digital experience testing and user experience methodologies, digital marketing tactics across a range of channels (web, outbound, advertising, social et al) and experience with planning management functions for integrated marketing.
- Ability to be responsible for program development and implementation.
- Experience developing innovative solutions and contributing to strategic planning.
- Please refer to the Position Description for other duties, skills and experience required for this position._
**_ Welcome to Bundoora campus - Please click on the video link below: _**
**Benefits**
- 17% employer contributed superannuation
- On site childcare facilities
- Flexible work arrangements
- Discounts for staff and their family members to study a range of La Trobe courses
**How to apply**
- Cover letter and;
- An up-to-date resume.
**_Why La Trobe: _**
- _Develop your career at an innovative, global university where you’ll collaborate with community and industry to create impact. _
- _Enjoy working on our inspiring and stunning campuses - the perfect hub for industry, students and academics _
- _Help transform the lives of students, partners and communities now and in future_
**_All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement_**.
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