Marketing Manager, Brand

Company Description

Nine is Australia’s largest locally owned media company - the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.

**Job Description**:
**Overview**

This role is responsible for managing the brand and acquisition activity for the Metros brand portfolio, which includes; The Sydney Morning Herald, The Age and The Brisbane Times.

As Marketing Manager, Brand & Acquisition - Metros you are strategic, data-focused and detail-oriented, able to juggle competing priorities and communicate complex information clearly to a wide range of stakeholders.

**Key Responsibilities include**:

- ** Strategy** - Support the Marketing Lead in the development of the annual brand & acquisition strategy for the metros portfolio in line with overarching business objectives.
- ** Campaign Management**:

- Develop the campaign strategy and manage the end-to-end delivery of these.
- ** Media Planning** - Manage and develop an effective, growth-focused media strategy, leveraging customer insight, best practice, and media planning principles across digital and traditional media. W
- ** Agencies & Partnerships** - A natural collaborator, communicator and project manager, you are capable of building strong, long-term relationships with creative, media and research agencies.
- ** Research & Insights**:

- Work closely with the Marketing Lead to develop the quarterly reporting and campaign measurement initiatives.
- ** Performance Reporting**:

- ** Collaboration**
- Work with the Audience & Acquisition team to deliver on the full funnel marketing strategy for the Metros brands.
- Work hand-in-hand with the Digital Performance team to identify strategic opportunities.
- Build strong and open relationships with key internal stakeholders.
- ** Budget Management**:

- Support the Marketing Lead in the management of the Metros budget, ensuring timely processing of invoices, accurate data entry and spending in line with forecasts and agreed targets.

**_ This is a 6 month fixed-term contract role covering a Parental Leave position._**

**Qualifications**:
**To be successful in this role you will need**:

- Previous experience in a full-funnel marketing role
- Experience developing strategies and executing best-in-class campaigns that deliver on commercial objectives
- Passion for brand with a sound understanding of brand-building principles and experience managing brand integrity across an organisation
- Broad experience in leveraging traditional media and possess a strong understanding of the digital customer journey, including performance metrics, channels, audience building and best practice
- Strong experience in agency stakeholder management, briefing processes and delivering clear, actionable feedback to support creative development
- Highly analytical, with a data-driven mindset and demonstrated ability to connect data points to form actionable strategic insights
- Confident communicator able to articulate marketing activity in a simplified manner, comfortable presenting to a broad range of audiences, collaborating as part of cross-functional teams and influencing to gain buy-in
- Highly organised with a proven ability to meet deadlines, multitask and work under pressure in a fast-paced environment.

Additional Information
**Life at Nine**

Nine is a people business. Being part of the team means you’ll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:

- Career development and quality training
- Up to 16 weeks paid primary carer’s parental leave
- Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
- Hybrid Working/Flexible working
- Discounts on products and services with corporate partners

**Our Commitment to Diversity and Inclusion**:
**Nine’s Workplace Condition of Entry**:
Nine is committed to maintaining a safe and healthy workplace and doing what is reasonably practical to protect our people, including visitors to all Nine sites and events.

Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes