Brand Manager
5 days ago
**Position Title**:Brand Manager - Foodservice
**Position Type**: Regular - Full-Time
**Position Location**: Melbourne
**Grade**: Grade 05
**Requisition ID**: 24200
We know the importance that food plays in people's lives - the power it has to bring people, families, and communities together. Our purpose is to bring enjoyment to people’s lives through great tasting food, in a way which reflects our values.
With direct responsibility for contributing to and executing the short to medium term direction of the Savoury Bites portfolio (namely the Brand Plans and execution into the Annual Operating Commitment), this role requires a Brand Marketer, with previous product and activation experience. The expectation is that this knowledge is used to develop and execute the business plan, trade activations, sales training materials, portfolio optimisation and innovation plans, delivering brand growth to ensure delivery against financial targets.
This role works closely with the Future Growth Manager, and a close cross functional tie specifically with Category, National MEU (Major End Users) and Customer Managers, to ensure delivery of the marketing plans by account.
**About the role**
- Takes active ownership of taking the 5+ Business Strategy and converting into actionable AOC (Annual Operating Commitment) plans
- Lead the development of an innovation pipeline to ensure a continuous and successful Foodservice NPD pipeline fill.
- Work closely with R&D, Operations, Procurement, Finance, Sales, and Supply Chain to actively drive all elements of the innovation process from product development to launch
- Gain active support of internal and external stakeholders to ensure all projects are executed on time and objectives achieved.
- Ensure a robust understanding of the key drivers for the brand / category through financial knowledge of the SKU’s under their portfolio and their contribution to the business.
- Work with Financial Planning to regularly review SKU margins/costs against agreed key performance indicators.
- Input in the IBP process, owning and driving the outcomes for the Brand P&L delivery
- A&P budget management, issuing and reconciling purchase orders and invoices for A&P expenditure.
- Ensure the company complies with legal requirements in respect to the sales promotion and advertising of its products.
- Tracking and measuring targets to ensure delivery of the financial commitments of the Savoury Bites business unit.
**About you**
- Ideally degree qualifications in Marketing or related field
- At least 2 years’ experience in Marketing, Trade Activation or Product Management
- Ideally prior NPD & project management experience - (ideal not mandatory)
- Sound commercial and financial acumen and exposure to budget management/phasing
- Ability to work operationally and adaptable to fast paced, changing and ambiguous environments whilst maintaining accountability
- High degree of tenacity and persistence to get actions completed on schedule with a hands-on approach
- Effective written and verbal communication skills are essential
- Negotiation and influencing skills to inspire results
- Be able to respond well to pressure and work autonomously within a high performing, fast paced business
- A strong understanding and ability to creatively share consumer insights
- A solid understanding of what drives consumers, category and key competitors is expected
- A collaborative teamwork approach
- Strong ability to build rapport and make observations quickly
- Be organised and methodical in budgeting, planning and reporting
- Courage to challenge the status quo and encourage creativity and entrepreneurial mindset
- Proficient level of computer literacy, in particular MS Excel, MS Project, MS Office
- Able to travel domestically
**What's in it for you?**
- Opportunity to be a part of a global iconic brand, fun & high performing team
- Working with a professional team and major customer groups
- Employee & Family Assistance Program
- Pioneering, innovative and dedicated development programs
- Opportunity to ‘Chip In’ and give back to the community as part of our paid volunteer program each year
LI-RS1
- McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger._
- McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs._
- The health and safety of McCain employees and their families has been our number one priority since the start of COVID-19 pandemic. With vaccination restrictions easing across the globe w
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