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B2b Marketing Manager
2 weeks ago
**What we're looking for**
As our Content Marketing Specialist, you'll be crafting compelling content that resonates with our audience to educate, inform and entertain buyers through their journey from prospect to close. This is a unique opportunity to shape our brand narrative and make a significant impact in a fast-growing startup.
**Some Key Responsibilities**- Collaborate with Marketing and Sales teams to develop and execute campaigns that not only elevate our brand awareness but also drive lead generation.-
- Work closely with Sales, Content, and Customer Success teams to craft engaging content that turns our customers into vocal advocates. This includes success stories, best practices videos, and other impactful customer-facing materials.-
- Monitor and analyze performance metrics related to content engagement, reach, and ROI, leveraging these insights to continuously refine and enhance our content strategies.**Qualifications and Fit**- Must have at least 4 years of experience working in a marketing role; either content or performance-
- A thinker who understands how to use content to engage and attract customers.-
- A self-starter who thrives in separating signal from the noise for their reader-
- Have experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.**Our Culture**
TL;DR - CorePlan is not a good fit for everyone, and that’s OK. This is a bit about the culture of CorePlan. Our best crew members aren’t just interested in working at a job; we need people who are excited about building a great company.
Besides nailing down the specifics of your job, here's what makes our team rock:
- First Principles Thinking - We believe in breaking down and understanding problems into their most basic parts. When we eat elephants, we do it one bite at a time.-
- Infectious Passion - We highly value team members who love the career path they've chosen and strive for mastery. We embrace the joy in the journey of learning, the excitement of overcoming challenges, and the fulfilment of growth. If you love what you do and are driven to constantly improve, you'll thrive here.-
- Create, launch, and evolve - Creation is the spark of learning. Launch it internally, engage with customers, gather feedback, and evolve. We focus on inputs - what we can control - which ultimately drives outcomes.-
- LFG - We set high goals and ruthlessly prioritise to hit them. We push ourselves to act from first principles, speak up as we care about each other as humans and embrace feedback to win as a team.-
- Yes - We’re firm believers that we "can do" until someone shows us the "can't." You know, it's funny how often the really gnarly problems get busted by folks who had no clue they were supposed to be unsolvable.**Why Join CorePlan?**
CorePlan is not just your average mining software company. We are one of perth’s few tech startups and the only one that's shaking up the mining industry with our cutting edge digital operations platform.
We've replaced outdated paper and spreadsheet systems with a seamless, collaborative solution that's already winning over customers in Australia and around the world. Based in Perth, we're on a mission to modernize the mining industry, and we're gaining momentum.
We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of software for mining.
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