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Brand Specialist
2 weeks ago
Oh what a feeling
We are so much more than just the sum of our parts. Our strength comes from working together, sharing ideas to always find new ways to progress. Together, we are Toyota.
At Toyota we celebrate individual differences, and we strive to create a workplace that not only gives equal opportunities to people of all backgrounds and abilities but supports them to reach their full potential. Afterall, our people are our greatest assets. We do this through employee community engagement, mentorship, development and recognition programs and our annual Women’s Conference.
Together, we are Toyota.
Toyota Motor Corporation Australia is well-recognised for offering:
- Fully maintained motor vehicle excluding fuel and including insurance- 14% superannuation with subsidised income protection, life and total disability insurance- Annual contribution to private health insurance (through Medibank) worth over $1800- Significant family vehicle lease and purchase discounts- Flexible hours and workspaces through hybrid work- Wellness facilities - free onsite gym, end of trip facilities- Free car parking and discounted onsite cafe- Free onsite primary school holiday program- 10 days paid domestic and family violence leave- Genuine career development: promotions, rotations, study assistance, paid study leave and paid professional membership- Paid volunteer days to support your community and matched giving program- 26 weeks paid primary carers leave, 8 weeks paid parental leave for secondary carers and superannuation contributions on unpaid parental leave- Access to Toyota’s RewardsHub - explore, manage and customise your benefits to suit your lifestyle
What you’ll contribute to
An exciting opportunity has arisen for a driven Brand Specialist to join our National Marketing division in a permanent full-time role.
The National Marketing Division oversees the planning, coordination, and execution of all national marketing initiatives, including brand strategy, internal and external communications, digital marketing, public relations, and customer relationship management. Its goal is to position Toyota as the brand of choice for customers throughout the entire product lifecycle and beyond, while supporting sales volume, market share, and profitability objectives.
The Brand Specialist is responsible for supporting the implementation of marketing strategies for passenger and smaller SUV vehicles. This includes executing communication campaigns and model-specific initiatives to enhance brand desirability and help achieve sales volume, market share, and profitability goals for these vehicles in the Australian market.
This role is in Port Melbourne with flexible work arrangements on offer.
How you’ll make an impact- Execute established communication processes and procedures for passenger and smaller SUV vehicles (e.g. Yaris, Corolla Cross) in alignment with approved policies, aiming to support Toyota’s sales targets and customer engagement objectives.- Support the development of product communication processes and procedures to strengthen the desirability of Toyota passenger and small SUV vehicles and drive sales growth.- Assist in the development and execution of advertising campaigns, assets, and tactical activity plans by contributing to agency briefs, managing production timelines, coordinating logistics, and escalating critical issues as needed. Monitor campaign progress and performance against targets, recommending countermeasures when necessary.- Serve as the primary liaison between national divisions, regional teams, and the dealer network regarding communication activities for passenger and small SUV vehicles. Address and resolve queries and issues, escalating matters when necessary to mitigate risk.- Maintain reporting systems and generate reports to deliver accurate, timely information that supports business planning, budgeting, and forecasting activities.- Assist in the evaluation and selection of agencies and suppliers to ensure service delivery meets quality expectations and offers optimal value. Also support the ongoing management of supplier relationships.
Your attributes - If you’ve got one or more, we’d love to hear from you- Tertiary qualification in marketing and communications, or a related field, or equivalent professional experience- Background in digital marketing and/or advertising in a similar role- Strong understanding of automotive products and the Australian automotive market desirable but essential- Experience working with agencies- Excellent project and budget management skills with great attention to detail
You’re welcome to find out more by visiting our careers page:
- We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. When you apply, please tell us the pronouns you use._
We are happy to adjust the recruitment process for your accessibility requirements, so please let us know during the recruitmen
