PPC Specialist

**THE OPPORTUNITY**

Our fast paced, dynamic and growth focussed agency is on the hunt for a PPC Specialist to lead our Paid Search campaigns across a variety of search platforms. Reporting to the Delivery Lead, you will be identifying trends and insights to design and implement powerful paid search campaigns for multiple clients across various industries.

**IDEAL TEAM MEMBER**:

- Minimum of 3 years of Google Ads account management experience required
- Minimum of 3 years of Digital Agency experience preferred
- Google Ads Certification required
- Google Analytics experience a plus
- Knowledge of LinkedIn Campaign Manager and Facebook Business Manager
- Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
- Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together
- Technical knowledge of tracking and tags/pixels and Google Tag Manager
- Strong analytical ability to identify gaps, understand opportunities through data analysis
- Excellent verbal and written communications skills, with strong listening and presentation skills
- Positive attitude, prepared to stretch and go the extra mile

**KEY RESPONSIBILITIES**

Key tasks and responsibilities include but not limited to:

- Setting up, managing, and optimising paid campaigns across Google search and display and paid social channels including LinkedIn, Facebook and Instagram and potentially YouTube and TikTok.
- Analysing campaign performance to identify areas of opportunity to improve ad performance then executing a range of conversion rate optimisation tactics such as A/B, split-testing, new ad copy and creative to improve performance.
- Completing a performance analysis and reports and communicating this to internal stakeholders
- Manage ad budgets, text ad creative and keyword research
- Optimise for conversions and KPIs
- Perform digital advertising audits
- Manage multiple accounts, regions and tasks with effective resolutions of conflicting priorities
- Actively collaborate with the Delivery Lead and team to align digital advertising campaigns with other ongoing initiatives
- Ensure implementation of best practice guidelines and follow company processes

**What you will get in return**
- Competitive renumeration
- Progressive and supportive team culture that supports your professional ambitions
- The opportunity to grow and diversify your own skill set
- Extensive learning and development
- Flexible working environment with great work life balance
- Problem solving real business challenges
- We will offer you an exciting career opportunity with plenty of room for diversification and the opportunity to play a key role in our business.

Our mission is to be the go-to experts in marketing and sales alignment and empower to maximise their marketing. Our clients trust that we deliver value and return on their marketing budget.

**Salary**: $60,000.00 - $80,000.00 per year

Ability to commute/relocate:

- Broadbeach, QLD 4218: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Google Ads: 2 years (preferred)
- Facebook Ads: 1 year (preferred)
- LinkedIn Ads: 1 year (preferred)

Work Authorisation:

- Australia (required)