Head of Digital

4 days ago

Adelaide, Australia Spendless Shoes Full time

**Head of Digital**

For the past 35 years, millions of happy Australians have chosen Spendless Shoes as their preferred footwear retailer. With over 200+ convenient stores, 1,000+ amazing team members, and a huge range of styles to suit everyone its no wonder we continue to grow and build our suite of brands.

We are seeking a **Head of Digital** who will drive strategy & lead the management & maintenance of our online business. Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience. As part of the National Support Team, you will play your role in ensuring that **SPENDLESS SHOES** will continue to be the friendliest shoe people in the world

**Your responsibilities will include**:

- Management of Ecommerce team overseeing performance and delivery to ensure targets are met.
- Driving online sales to help meet financial targets and profit budgets.
- Tracking of sales performance to budget, forecast & LY by promotion and key web metrics and completing monthly projections.
- Proactively identify tactical opportunities to drive trade & sales uplift and develop strategic plans to increase traffic & convert online sales by channel.
- Prepare budgets, forecasts and trade estimates as required.
- Complete ecommerce sales reporting & analysis, providing actionable insights, and produce ad-hoc reporting where necessary.
- Monitor industry, online and mobile shopping trends, maintaining knowledge and awareness of ecommerce opportunities.
- Working with the Head of Brand to develop and execute the trading calendar.
- Drive continued growth and profitability through paid channels
- Execute customer acquisition and retention campaigns through SEO, social media, CRM, online advertising.
- Work closely with Buying & Brand teams on strategies that optimize online product assortments in key trading periods.
- Develop & drive strategic merchandising strategy onsite.
- Partnering with external Agencies to develop and execute comprehensive strategies to improve customer experience and site usability to drive conversion increase.
- Expert UAT and QA to ensure delivery requirements are met.
- Working alongside Customer Experience team to analyse customer insights and improve on site experience.

**To be successful you will have**:

- Demonstrated experience in eCommerce Trade roles
- Previous experience in a similar role as a senior leader / Head of Digital
- Exceptional communication skills both verbal and written
- Demonstrated experience in leading and managing
- Microsoft Suite competency.
- Google Analytics experience (or similar).

Confidentiality Assured

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