Digital Communication Specialist

**Full Time Permanent Position** **Band 8 - Salary Range $127,546 to $142,788 per annum + 12% Super + ADO** **Salary offered will depend on level of skills and experience.** **_Be part of something new_** - This is a brand-new role at Melton City Council that has been created to support our growing community and evolving strategic priorities. This is a great opportunity to shape the future of the role, bring fresh ideas, and make a meaningful impact from day one._ **Why join Melton City Council?** Melton City Council is proud to serve one of Australia’s fastest-growing and most diverse communities. We are a forward-thinking local government committed to creating a city where everyone feels welcome, supported, and empowered. As a Council, we are driven by innovation, inclusion, and excellence. We deliver high-quality services and infrastructure, promote lifelong learning, and champion health and wellbeing across our municipality. Our team plays a vital role in shaping a vibrant, sustainable future for our residents. Working with us means being part of a collaborative and inclusive culture that values your growth. We offer: - Professional and personal development opportunities - Generous leave entitlements and flexible work arrangements - A dynamic workplace close to home, surrounded by heritage charm, green spaces, and modern amenities Join us and help build a city that thrives—where your work makes a real difference every day. **The Opportunity** Reporting to the Manager Communications, the Digital Communications Specialist will play a strategic role in shaping Melton City Council’s digital platforms. You will be a key driver in connecting our community to the work of Council. You will be responsible for developing and delivering impactful communication strategies across multiple channels. Working collaboratively with teams across Council, you will ensure that our digital messaging is clear, consistent, and enhances customer experience. **Key Responsibilities** - Collaborate with the wider communications team to manage Council’s social media channels (Facebook, Instagram, LinkedIn, YouTube), including content planning and management, active monitoring and coordinating with staff across the organisation to respond to community engagement on behalf of Council. - Provide evidence-based advice to the Manager Communications on emerging trends, risks and challenges in the social media landscape. - Develop and implement a comprehensive social media strategy aimed at increasing Council awareness, fostering positive engagement and enhancing the organisation’s reputation. - Develop and evaluate the EDMs across the organisation and implement strategies to maximise engagement. - Monitor and analyse social media performance metrics to identify areas for improvement and provide actionable insights to optimise content and engagement strategies. - Contribute, as required, to the management and development of Council’s other digital platforms including the primary and secondary websites, online forms and booking pages. To view the **Position Description**, click **here**. **About you** **_ To be successful in this role you will have the following:_** - Tertiary qualifications in a relevant communication field, social media or digital communications or lesser formal qualifications with substantial experience within the discipline. - A minimum of three years’ experience in a similar role, coordinating social media websites and EDMs for a medium to large organisation. - Demonstrated experience in identifying and implementing effective engagement techniques in the digital space, specifically through social media channels, EDMs, website and video. - Will be required to undertake work outside of standard business hours, including weekends, on an ad hoc basis. - Current valid Victorian Driver’s Licence. **Culture and Values** Our vision for our community is to be: "A vibrant, safe and liveable city accessible to all" and that means there’s a place here for you too. Our organisational values represent us as an established growth Council and the values are reflected in everything we do; our decision-making, our actions and our service provision to the community. Council has a diverse and vibrant organisation and we’d love to have you join us to help shape a city for the future. We are Vibrant MELTON. Our values are: - Motivate - Empower - Lead - Trust - Open - Nurture **Benefits** There are a number of great reasons why our people love working at Melton City Council: Staff Benefits | Melton City Council - 13 ADO's (Accrued Day Off) per year - 5 weeks annual leave - Flexible Working Hours - Extensive Career Development & Leadership Programs - 16 weeks Paid Parental Leave **(Super is paid during parental leave)**: - 3 weeks Paid Secondary Carer Leave - Family Room available including Breastfeeding Facilities - Australian Breastfeeding Association - Wellbeing initiatives - Subsidised Uniforms **How To Apply** I