Field Vm Manager Vic

16 hours ago

Melbourne City Centre, Australia Cotton On Group Full time

**Field Visual Merchandising Manager - Brand Initiatives**

Are you a visual storyteller with a passion for brand, creativity, and customer experience? Do you thrive on turning strategy into stunning in-store moments? If you're ready to take the lead on visual merchandising execution for an iconic brand across high-profile locations—this could be your next big move.

**Your Impact**

As our **Field Visual Merchandising Manager (Brand Initiatives)**, you’ll be the driving force behind bringing our brand vision to life across stores. You’ll amplify visual merchandising strategies, lead technical training, and ensure consistent execution that inspires and excites our edit customer while delivering commercial results.

This role is all about balance: aligning global brand direction with local flavour, supporting stores during peak activations, and making sure every detail, mannequin, and display speaks to who we are.

**What You’ll Do**

**Brand Execution & Amplification**
- Implement brand-led VM strategies to ensure consistent, elevated in-store experiences
- Spot and seize opportunities to exceed visual standards
- Partner across teams to align on seasonal priorities and key product stories

**In-Market Adaptations & Events**
- Adapt initiatives to suit local markets and customer needs
- Lead visual execution for store openings, activations, and regional events
- Influence commercial impact with smart, customer-focused visual decisions

**Testing & Strategy**
- Measure customer engagement and visual impact to evolve strategies
- Share insights and best practices to inform future brand rollouts
- Trial new concepts and provide feedback to central teams

**Training & Development**
- Facilitate technical VM training for store teams
- Coach on brand standards, presentation, and operational excellence
- Mentor and grow visual talent across the network

**High-Profile Store Support**
- Drive flawless execution in flagship and high-impact locations
- Elevate customer experience through compelling visual storytelling
- Collaborate with senior leaders to bring the brand to life

**What You Bring**
- Proven experience leading VM in a multi-store retail environment
- A sharp eye for detail with strong commercial acumen
- Passion for customer experience and delivering brand consistency
- Leadership skills to coach, mentor, and develop others
- Excellent communication and collaboration skills
- Strong time management and the ability to juggle multiple projects
- Creative problem-solving and adaptability in fast-paced settings
- A valid driver’s license and access to a vehicle (you’ll be on the road often)

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