Head of Marketing and Member Experience

**Department of Treasury and Finance**
**Job reference**: 686216
**Location**: 5000 - ADELAIDE
**Job status**: Ongoing
**Eligibility**: Open to Everyone

At the Department of Treasury and Finance we work together to ensure South Australia is a thriving, prosperous state now and into the future.

We are the lead agency for economic, social and financial policy outcomes. We play a vital role in providing financial services to the community and economic and fiscal policy advice to the Government of South Australia.

Super SA is a branch within the Department of Treasury and Finance. Super SA is a superannuation fund provider who, for 120 years has been helping South Australian government employees secure their financial future.

Super SA is dedicated to being the most trusted superannuation fund for current and former South Australian public servants. Super SA’s long-term success is largely due to the talent and expertise of staff who strive to create an environment that is supportive, safe and secure. The work culture is positive and inclusive, making it a rewarding and enjoyable place to work.

**About the opportunity**:
This role is responsible for:

- Super SA’s brand management which includes the ongoing development, management, and correct utilisation of Super SA branding, tonality and agreed brand language.
- The development and delivery of member experience enhancements, marketing campaigns, member journey mapping, and appropriate communications and collateral materials.
- Developing, implementing and measuring member retention & acquisition strategies aligned to Super SA’s strategic objectives.
- All digital channels utilised for communications to members, including e-communications, website and portals.
- Consulting and liaising with internal and external clients and stakeholders to allow for pre-emptive identification and resolution of issues.
- Ensure all communication materials comply with strict legislative disclosure requirements, legislative and policy obligations, and readability and accessibility guidelines through liaison with other officers and appropriate external agencies.

**About you**

To be successful, you must address the selection criteria below in a cover letter:

- Tertiary qualification in Marketing, Branding, Customer Experience or related fields or minimum 5 years’ experience working in a Marketing, Branding, Customer Experience role as a leader with direct reports.
- Experience in developing and delivering member engagement and experience initiatives and processes within a superannuation (or like) entity environment utilising evolving and integrated mediums.
- Demonstrated ability to manage entire marketing and engagement processes from planning, drafting, proofing, liaising with suppliers and stakeholders, production and distribution, and the analysis and evaluation of the results of engagement activities.
- Proven ability to work effectively under broad direction, identify priorities and plan work schedules, respond positively to change and use sound judgement.
- Experience working within State or Federal Government

**What we offer**
- Flexible working options
- Salary packaging options
- Discounted gym membership
- Supportive career development opportunities
- Employee Assistance Program for you and your family
- Be Well Program

**Remuneration**

MAS3 - $127,859, plus superannuation

**For a confidential discussion about the role please contact**:
Name: Karen Raffen
Title: Director, Brand and Member Engagement

**Application Instructions**:
Applicants are required to submit a Curriculum Vitae and covering letter (no more than two pages), addressing the abilities and experience listed in the selection criteria to demonstrate their suitability. Applicants are to include the name and contact number of two referees.

**Applications close**: 30/07/2025 11:45 PM