Head of Mass Media

If you are passionate about marketing and in particular traditional & digital media, then we have the role for you With a significant advertising budget, this role will allow you to be innovative in shaping our Traditional & Digital Media strategy and help contribute to building an iconic Aussie brand, that brings excitement to life for generations to come.
- Be part of one of the most innovative companies in Australia
- A place to be yourself and thrive
- Recognised as a Top 10 place to work for women (by Work180) & Top 25 companies for career development (by LinkedIn)

**About Us**
Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We do this by living our values to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers.

We have over 1,300 team members at Sportsbet but as part of the Flutter Group, we’re a true global player.

**Committed To Responsible Gambling**

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

**About The Role**

Reporting into the General Manager - Media, this role is a senior leadership position that is responsible for creating and delivering on our Traditional / Digital Media strategy and investment footprint. It is at the heart of Sportsbet Marketing effort, leading strategy in how we best connect with our audience now and into the future, considering market dynamics, partnerships, trends, channels, technology and innovation.

The role has a core focus on growth (marketing metrics, customer & commercial) and market share. Leading a team of 8 media experts, the role is also accountable for a portion of digital media channels which are either connected to traditional partners e.g. Ch7 Linear/ 7 Plus BVOD or digital partnerships e.g. AFL & NRL code digital assets. The role is responsible for strategy, planning, buying, reporting & optimisation. Having a dynamic combination of media, ad tech & commercial expertise alongside strong stakeholder management and leadership excellence will be the key success for this role.

**Responsibilities Include**:

- Accountable for the Mass Media budget, strategy & execution
- Owner of Digital Media Marketing Technology ecosystem to support delivery and measurement of Digital Media
- Foster great Media & Agency relationships as well as senior internal stakeholders
- Drive the evolution of Sportsbet’s Mass Media strategy into the future

**The Perks**

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

- 25 days annual leave (that’s right, a whole extra week)
- $290 fitness allowance to ensure you meet your fitness goals
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Tailored career development programs
- Access to end of trip facilities with an onsite table tennis and pool table
- Discounted gym memberships, and loads of internal events
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

**Our Focus on Diversity, Equity & Inclusion**

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.

Read more about our contribution to Flutter’s global Positive Impact Plan.

**Need To Work Flexibly?**

We know flex means different things to different people, let us know how we can support you to be your best.