Associate Director, Brand, Marketing Growth

Competitive salary + 17% superannuation
Full-time, Joondalup campus
Growth, Engagement and Marketing
Joondalup campus
Competitive salary + 17% superannuation
Full-time
Edith Cowan University
Are you ready to belong to a dynamic community where courage, creativity, and optimism are essential elements of our DNA? At ECU we’re inspired by the incredible achievements of Edith Cowan, the first woman elected to an Australian parliament and a lifelong champion of education. Empowered by her legacy, we’re united in our vision to lead the sector in educational experience and expand our impact through world-class research.
Embrace an opportunity to become part of something extraordinary.
Growth, Engagement and Marketing are the heartbeat of ECU’s growth, committed to showcasing the very best of ECU - who we are, what we offer, and the impact we make. We bring ECU’s story to life, so ECU is seen, chosen and valued. This commitment is reflected in everything we do across engagement, events, communications, brand, marketing, and customer experience. Our work plays a critical role in enhancing the University’s reputation by shaping how ECU is perceived and experienced by its many audiences.
About the Opportunity
The Associate Director, Brand, Marketing & Growth is a key leadership position reporting to the Chief Growth Officer, leading a large team of strategic marketing and creative professionals responsible for ECU’s brand, campaigns, insights, future student events and growth strategies.
Key Responsibilities
Provide strategic leadership for ECU’s brand, marketing and growth portfolio, driving awareness, consideration and preference.
Develop and deliver integrated, data-led marketing strategies across the full marketing mix and campaigns that attract, convert and retain students.
Lead ECU’s brand positioning, paid media, tactical campaigns and sponsorship strategies, ensuring a cohesive and compelling presence across all channels.
Use market insights, analytics and research to inform decisions, optimise performance and strengthen ECU’s competitive position, across the full customer journey.
Build strong, collaborative partnerships with internal stakeholders, and lead a Business Partnering team that provide trusted strategic advice to Schools and Centres, build strategic marketing plans and bring alignment across initiatives.
Plan and deliver targeted future student engagement events and a student ambassador program to build consideration with key audiences, such as high schools
Lead and inspire a team of marketing and creative professionals, fostering a culture of accountability, innovation and high performance.
Oversee budgets, supplier partnerships and operational planning to ensure best-practice execution and delivery of ECU’s marketing objectives.
About you
You’re a collaborative and commercially minded marketing leader who turns insight into impact. You’ll bring:
Extensive experience in brand, marketing and campaign strategy within a large or complex organisation; experience in higher education will be advantageous but is not essential.
Expertise in strategic brand development and integrated marketing campaigns spanning the full media mix.
Strong capability in market analytics, insights and performance reporting across the full customer journey to inform decision-making and ROI.
Excellent stakeholder engagement skills, building strong partnerships across internal teams, agencies and suppliers.
A leadership style that develops high-performing teams and embeds accountability, innovation and collaboration.
Benefits of working at ECU
At ECU we’re committed to fostering a positive employment experience and believe this is fundamental to the success and satisfaction of our employees. Growth and development matter here, because we recognise people are at the centre of everything we do. Our thriving work culture is guided by the ECU values and complemented by a range of employee benefits; visit our website to read about flexible working arrangements, generous leave entitlements, our commitment to Wellbeing, exclusive corporate discounts and industry-leading superannuation.
Contact
Ashe Munro Recruitment are proudly partnering with Edith Cowan University (ECU) to appoint this key leadership role that contributes significantly to shaping student experience, service capability and customer outcomes across ECU.
Application Process
Advert Closure
Applications close Wednesday 26 November 2025 at 11:30pm AWST.
**PLEASE NOTE**: APPLICATIONS WILL ONLY BE ACCEPTED FROM CANDIDATES WHO HAVE THE RELEVANT WORKING RIGHTS TO FILL THIS POSITION.
We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, age and faith. For more information on our commitment to equity and diversity, please visit our Inclusive Workplace website.
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Position description