Marketing Co-coordinator

6 days ago

Abbotsford, Australia Dangerfield Full time

Location- Factory X Head Office- Specific Requirements**About The Role**:
We’re looking for a marketer with experience in retail/online marketing and a passion for fashion As a Marketing Coordinator for a Factory X brand you will work closely with the Brand teams that include designers, creative directors, planners, visual merchandisers, retail managers and the e-commerce team to build our youth lifestyle brands and deliver marketing and merchandising programs that generate outstanding results.**Responsibilities**:

- Manage sales expectations for both retail and online
- Develop and implement marketing strategies across all channels (digital, social media, print, retail) to drive traffic in store and online
- Develop and manage brand calendars, creative briefs and marketing materials
- Copy writing - for all brand and marketing collateral
- Social media management - manage social media platforms and advertising, drive data acquisition, create content and engage/post/comment (7 days a week)
- Drive competitions, cross promotions and collaborations to increase brand acquisition, exposure and awareness
- Manage monthly marketing calendars, product marketing initiatives & seasonal promotions
- Ensure weekly campaigns & promotions are supported across all stores & online channels
- Organize campaign shoots, prepare press collateral & oversee all store visual materials
- Manage media outreach & press enquiries, maximize PR & promotional opportunities
- Event management - launch events, VIP in-store events, fashion festivals
- Identify new brand partners, develop external relationships & maximize opportunities
- Manage ambassador, affiliate & customer loyalty programs
- Develop effective & collaborative relationships with internal stakeholders
- Measure & analyse campaign & sales results for weekly reporting to executive team
- Evaluation - measure and report on all marketing activities, weekly/monthly/quarterly

**Experience & Skills**:

- 1-2 years marketing experience
- Strong creative & strategic marketing expertise
- Analytical and sales focused with the ability to be reactive when required
- Proven track record in implementing successful retail marketing programs
- Strong commercial awareness and enthusiasm for developing new initiatives
- Relevant tertiary qualifications and/or demonstrated experience in related industry sector
- Exceptional written & verbal communication skills
- Excellent organisational & time-management skills, attention to detail
- Ability to measure and report meaningful results from all marketing activities
- Demonstrated ability to manage budgets, campaign costs & 3rd party vendors
- Ability to communicate clearly and effectively with internal and external stakeholders
- Strong understanding of social media and identifying new digital opportunities
- Experience with growing affiliate & customer loyalty programs
- Solid understanding of competitive activity & market trends

**We are offering**:

- competitive annual salary
- dynamic fun work culture
- career development opportunities
- work with iconic Australian-owned designer labels
- Why you would be a good fit for the Dangerfield brand

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