Digital Marketing Specialist

**About Cochrane Group**:
Cochrane Group is at the forefront of the luxury automotive sector, providing exclusive high-end vehicles and unmatched customer service. We are seeking a proactive and detail-oriented Digital Marketing Specialist to elevate our brand presence, optimise lead generation, and develop cutting-edge marketing strategies. This is a unique opportunity for someone passionate about luxury automobiles to work in a dynamic and innovative environment.

**Key Responsibilities**:
**Brand Development and Content Strategy**
- Develop and execute marketing strategies to enhance the Cochrane Group’s brand visibility in the luxury automotive market.
- Manage and grow the company’s digital presence across Meta (Facebook and Instagram), LinkedIn, YouTube, and other relevant platforms.
- Ensure brand consistency by maintaining a cohesive voice and visual identity across all channels.
- Create engaging written, visual, and video content tailored to high-net-worth audiences.
- Develop SEO-optimised website content to drive organic traffic and improve search rankings.

**Lead Generation & Campaign Management**
- Design and execute multi-channel lead generation campaigns, focusing on high-quality leads.
- Manage targeted advertising campaigns using Meta Ads Manager, Ad Library, and Google Ads.
- Develop automated sales funnels and nurture sequences using CRM platforms.
- Coordinate the execution of exhibitions, events, and presentations to support the sales team.
- Plan and execute pay-per-click (PPC) campaigns and retargeting strategies.

**Marketing Systems & Analytics**
- Optimise CRM usage (HubSpot or equivalent) for tracking leads and conversions.
- Analyse performance metrics using Google Analytics, Meta Insights, and other tools to inform strategy.
- Generate detailed reports and actionable insights to improve campaign ROI.
- Collaborate with web developers to ensure website performance and usability align with marketing objectives.

**Technical Proficiencies**:

- Strong knowledge of marketing automation platforms (e.g., HubSpot, ActiveCampaign).
- Expertise in social media management tools and advertising platforms (Meta Ads, Google Ads).
- Proficiency in analytics tools (Google Analytics, SEMrush) to track performance and optimise strategies.
- Familiarity with content creation tools (Canva, Adobe Creative Suite, video editing software).

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field; or **3-5 years of proven experience** in digital marketing.
- Demonstrable expertise in managing high-end brand campaigns, preferably within the luxury or automotive industry.
- **In-depth knowledge of the automotive sector**, including luxury brands, models, and market trends, is essential.
- Experience in developing and executing SEO strategies.
- Proficiency in using CRM systems for marketing campaigns.
- **International experience and bilingual capabilities (professional English proficiency required if non-native)**are highly valued.

**Salary and Benefits**:

- Competitive salary starting at **80,000 AUD per annum** plus **superannuation**.
- Additional performance-based incentives and opportunities for professional growth.

**Visa Sponsorship**:
**Success in this Role Means**:

- Increased visibility and engagement for the Cochrane Group’s luxury automotive brand.
- Scalable digital products and programs that resonate with high-end clients.
- Strong ROI on marketing campaigns.
- Efficient automation of marketing processes.
- Consistent growth in high-quality leads and revenue.

**Why Join Us?** Cochrane Group is dedicated to innovation, excellence, and creating exceptional experiences for its clients. As a member of our team, you’ll have the opportunity to shape the future of luxury automotive marketing and work alongside a team passionate about delivering the extraordinary.

**Application Process**:

- Successful applicants must undergo a National Police Check.

This job description aligns with the **ANZSCO 225113 Marketing Specialist** requirements by outlining relevant skills, responsibilities, and qualifications. The inclusion of luxury automotive as a focus adds specificity while remaining aligned with immigration requirements.

Pay: $70,000.00 - $90,000.00 per year

Schedule:

- Day shift

**Experience**:

- SEO: 1 year (preferred)
- Digital marketing: 2 years (required)
- Content creation: 3 years (required)

Work Authorisation:

- Australia (required)

Work Location: In person