Digital Channel Optimisation Advisor

1 week ago

Melbourne, Australia Victorian Government Full time

**Overview**:
**Work Type**:Ongoing - Full-time

**Salary**: $95,102 - $107,905

**Grade**:VPS 4

**Occupation**:Other

**Location**:Melbourne - CBD and Inner Metro suburbs

**Reference**:7266

**About the Role**

**This is a Fixed Term Position until June 2026**
- Every week, millions of people visit DTP’s websites and organic search is their go-to way to get there. As our Digital Channel Optimisation Advisor, you’ll make sure those customers continue to enjoy a seamless, accurate, and high-quality search experience.
- You’ll lead SEO performance monitoring, support continuous improvement, and work closely with digital and content teams to ensure our platforms remain visible, accessible, and user focused. You’ll help turn search insights into action, guiding strategy with data-driven recommendations that make a real difference.
- PD AVAILABLE HERE: Digital Channel Optimisation Advisor

**What You’ll Bring**
- You're curious, analytical, and deeply passionate about digital performance. You’ll draw on your experience with Google Analytics (GA4), Google Search Console, and SEO tools (like Screaming Frog or SEMrush) to monitor, report, and optimise the performance of DTP’s customer-facing websites.
- Your ability to interpret data, visualise it (using Excel, Power BI or Looker Studio), and tell a clear story with your findings will help drive better customer experiences across digital channels. You thrive in a team environment, bring a spirit of collaboration, and know how to work with stakeholders to improve both performance and process.
- You’re fluent in plain English, understand WCAG accessibility principles, and know how to tailor your insights for different audiences, whether it’s a deep dive for technical teams or a big-picture summary for execs.

**Qualifications and Experience**
- Appropriate qualifications or significant experience in digital advertising, communications, journalism or another related field.

**Mandatory**
- Experience with Google Search Console.
- Experience with Google Analytics for websites, including GA4 properties.
- Experience with Microsoft Excel (intermediate skill level).
- Experience with SEO tools such as Screaming Frog, ahrefs, SEMrush, Moz, Majestic or similar.
- Experience preparing and presenting digital channel performance and insights to stakeholders.

**Desirable**
- Experience with visualisation tools such as Google Data Studio/Looker Studio/PowerBI would be well regarded.
Experience editing and publishing using a large website CMS (e.g. Sitecore, Drupal, SqizMatrix.)

**What we offer**
- Working at the Department of Transport and Planning provides people with the opportunity to contribute to creating thriving places and connected communities for all Victorians.
- For further details please refer to Careers at the Department of Transport and Planning.

**Pre-employment checks and employment conditions**
- Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.
- Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.

**How to apply**

If you encounter any issues, refer to our Quick Reference Guide for step-by-step instructions.

**Applications close at 11.59pm on Sunday, 3rd of August 2025.**

**Important Information**:
- Applications close Sunday 3 August 2025 at 11.59pm

Posted
- 18 July 2025

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