Marketing Analytics Expert

8 hours ago

Sydney, New South Wales, Australia beBeeData Full time $150,000 - $200,000
Marketing Analytics Expert Role

The ideal candidate will possess a deep understanding of Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA).

This position requires the ability to support smarter media spend across digital, direct, and offline channels.

Key Responsibilities:
  • Develop MMM and MTA strategy and delivery for all marketing channels
  • Build statistical models for ROI, response, and causality analysis
  • Integrate data from media platforms, CRM, internal sources, and partners
  • Translate insights into clear narratives for senior business stakeholders
  • Collaborate with marketing, analytics, and external vendors
  • Stay current on the latest trends in marketing measurement and AI
Required Skills and Qualifications:
  • Masters or PhD in Statistics, Data Science, or related field
  • 5+ years' experience with statistical modelling, preferably in Financial Services or a regulated industry
  • Proficient in Python, R, SQL, and modern data science libraries
  • Experience using Databricks and cloud platforms
  • Excellent communication skills with the ability to influence and explain complex ideas
  • Experience working with large datasets
  • Strong grasp of causal inference, time series modelling, and experimental design
Benefits:
  • A hybrid working week with flexibility
  • Modern building facilities
  • Free access to a company gym
  • Health and well-being initiatives
  • Career development pathways

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