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Public Relations Manager

1 week ago

Melbourne, Victoria, Australia Dolce & Gabbana Full time

The PR & Communications Executive plays a pivotal role in shaping Dolce&Gabbana's public relations and communication strategy for Australia, fostering cohesive brand messaging across all media channels. This role is responsible for strengthening relationships with key media outlets, industry figures, and internal stakeholders.

This position oversees press relations and media placements for women's and men's ready-to-wear, accessories, with additional categories to follow. The PR & Communications Executive manages media partnerships, coordinates press events and product launches internally and externally, and collaborates with global and regional teams to align local strategies with the brand's overarching communication objectives.

Main Responsibilities:

  • Foster strong relationships with key press publications and mainstream media to maximise media lineage opportunities.
  • Work with Head Office Line Managers to identify industry figures as part of the brand community strategy and develop long-term relationships.
  • Ensure editorial development and ranking of DMR and media value.
  • Maintain a deep understanding of internal communications strategies, tools, and systems to ensure alignment with overall brand messaging.
  • Drive internal and external communications while protecting the brand image at all times.

Key Skills:

  • A minimum of 5 years of relevant experience in PR/communications, preferably in the luxury retail sector.
  • Tertiary degree in Marketing, PR & Communications or related discipline.
  • Excellent verbal and written communication skills, with the ability to craft compelling communications aligned with global and regional objectives.

About Us:

Dolce&Gabbana is a leading luxury fashion brand, renowned for its impeccable style and commitment to excellence. As a member of our team, you will have the opportunity to contribute to the brand's continued success and growth.