Fashion Brand Leader

3 days ago

Gold Coast, Queensland, Australia beBeeMarketing Full time $110,000 - $130,000

Drive brand growth and customer acquisition across all channels. Refresh the brand for the future. Lead, create, and grow with one of Australia's most loved independent fashion brands.

About the Role

We design for the woman who's done with compromise. She's over clothes that don't fit her body or her life.

Our styles are made for who she is right now – with confidence, comfort, and elegance as the baseline, not the bonus. We've spent over a decade perfecting stretch jersey and refined silhouettes, creating pieces that move with her, flatter her shape, and make her feel powerful and comfortable at once.

We speak to her values – quality over quantity, comfort without compromise, and a brand that respects her lifestyle, her shape, and her time.

Your Responsibilities
  • Develop and implement strategies to drive brand growth and customer acquisition
  • Shape and protect the brand across every customer touchpoint
  • Inspire alignment across marketing, sales, partnerships, membership, and customer experience
  • Build strategic partnerships to amplify brand visibility and expand reach
  • Lead content and influencer strategy from concept through to outreach and partnerships
  • Plan and execute weekly release communications strategies to keep our loyal customers engaged and excited
  • Own CRM and email marketing from strategy to execution and analysis
  • Lead, mentor, and inspire a team
Why You'll Thrive Here

You will have:

  • Autonomy to create and execute your own strategies without unnecessary bureaucracy
  • The buzz and agility of a small, independent business where your work has impact
  • A supportive, collaborative team who genuinely care
  • A brand built on ethics, integrity, and empowerment
  • The chance to grow into a future leader in a thriving Australian fashion business

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