Senior Campaign Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia Scentre Group Full time
About the Opportunity
Scentre Group is seeking a Senior Campaign Marketing Specialist to join our National Marketing and Community team in Sydney. As a key member of our team, you will play a pivotal role in planning, executing, and delivering multi-channel marketing campaigns that drive brand awareness, customer engagement, and visitation across our 42 Westfield destinations.

Key Responsibilities:
  • Campaign Development & Execution: Plan, brief, and deliver multi-channel campaigns across owned, earned, and paid channels (digital, social, email, OOH, in-centre print) in collaboration with internal teams and external agencies.
  • Content Management: Coordinate content creation, manage approval processes, and maintain an asset matrix to ensure quality and consistency across campaigns.
  • Stakeholder & Partner Collaboration: Align campaigns with business and partner objectives by liaising with internal teams and key partners, acting as the main point of contact for campaign queries, and maintaining strong relationships.
  • Analytics & Reporting: Monitor campaign performance, prepare post-campaign reports, and identify key learnings to improve future campaigns.

About You
We are looking for a skilled and experienced marketing professional with a strong understanding of consumer and content trends. Your ability to manage resources (time, talent, budget), excellent communication skills, verbal, and presentation will be crucial in this role. A basic knowledge of design tools like Canva or Adobe Creative Suite is a plus.

What We Offer
Scentre Group offers a range of benefits designed to support your wellbeing, career development, and lifestyle. These include five days paid Life Leave on top of your four weeks annual leave, 18 weeks gender-neutral paid parental leave for primary carers with no qualifying period, and super-paid for the duration of the leave period. Estimated salary: $85,000 - $110,000 AUD per annum.

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