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Senior Go-to-Market Specialist

3 weeks ago

Sydney, New South Wales, Australia Culture Amp Full time

Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. As a Senior Product Marketing Manager, you will join our mission to make a better world of work.

What You'll Do
  • Develop and execute GTM strategies across your portfolios to drive awareness, activation, adoption, retention, and expansion among your target users.
  • Own the targeting strategy for your portfolio, identifying best-fit users and developing ICP/buyer personas to inform targeting efforts across Marketing, Product, CX, and Sales.
  • Craft compelling positioning and messaging for your product portfolios, enabling teams to use your positioning across the entire product and marketing funnel.

About Our Team

We have a strong commitment to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world.