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Senior Marketing Strategist

7 days ago

Perth, Western Australia Think & Grow Full time
About the Role

Think & Grow is revolutionising the way Australians manage and grow their personal wealth. As they continue their growth journey, they're seeking a highly skilled Digital Performance Leader to lead their paid media strategy and deliver high-impact results.

This is an exciting opportunity to lead their marketing division, with plans for future expansion to support business growth and scalability. You'll take ownership of performance marketing campaigns across paid search, social, display, and video, driving membership growth and increasing revenue.

Key Responsibilities:
  • Develop and Execute Paid Media Strategies: Create and implement effective paid media strategies to grow the membership base and drive revenue.
  • Lead Performance Marketing Campaigns: Oversee and manage performance marketing campaigns across search, social, display, and video channels, optimising for maximum ROI.
  • Optimise Campaign Performance: Ensure performance targets are met or exceeded by continually monitoring and optimising campaigns.
  • Collaborate with Design Team: Work closely with the design team to create high-converting ads and landing pages that drive results.
  • Explore New Channels: Identify, evaluate, and test new channel opportunities to expand marketing reach and impact.
  • Manage Budget Allocation: Allocate budget across paid media channels, ensuring a positive return on investment.
  • Expertise in Mobile Attribution: Serve as the subject matter expert on mobile attribution and campaign performance, ensuring accurate tracking and reporting.
  • Regular Performance Reports: Produce regular performance reports and share insights with marketing and leadership teams.