Senior Marketing Strategist

7 days ago

Sydney, New South Wales, Australia AMCS Group Full time

At AMCS Group, we are seeking a seasoned Senior Marketing Strategist to lead our marketing efforts in the Australia and New Zealand region. As a key member of our global marketing team, you will be responsible for developing and executing integrated marketing campaigns that drive demand generation, increase our reputation, and establish our industry profile in the region.

Key Responsibilities
  • Develop and execute territory marketing plans and go-to-market strategies
  • Design and implement lead generation and Account-Based Marketing (ABM) campaigns using direct, digital, and event tactics
  • Build and manage target prospect data, CRM, reporting, and analysis to company standards
  • Deliver marketing qualified leads to agreed targets to meet the Australia and New Zealand business objectives
  • Manage online and offline events including webinars, seminars, and trade shows
  • Localize brand content on the website, create texts for various cross-channel campaigns (texts, mailings, presentations etc.)
  • Buid our Australia and New Zealand reputation via trade, social, and vertical media
  • Work closely with the Australia and New Zealand sales team, management, consulting, external agencies, and service providers
  • Work with the global marketing team to adapt initiatives to Australia and New Zealand region
  • Measure, report, and analyze demand generation projects and performance

About You

  • You have a proven track record in B2B marketing, preferably in software or technology domains
  • Demonstrable email, digital, and events experience
  • Proven experience implementing marketing automation campaigns in Pardot
  • Demonstrable Account-Based Marketing campaign execution
  • Experience working with social media as sales/marketing tools
  • Excellent verbal and written communications skills in English. Other European languages are a plus
  • Positive attitude with strong listening and presentation skills
  • Ability to multi-task, prioritize, and manage time effectively
  • Degree level education or qualifications

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