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Strategic Senior Product Marketing Manager

1 week ago

Sydney, New South Wales, Australia Canva Full time

**About the Job:**

As a seasoned Senior Product Marketing Manager, you will play a key role in driving the success of our B2B solutions. Your primary responsibility will be to develop and execute go-to-market strategies that resonate with target audiences, aligning with our company's overarching value proposition.

**Key Responsibilities:**

  • Develop clear, compelling, and differentiated messaging and positioning for solutions that speak to customers effectively.
  • Create segment-specific storytelling that deepens customer understanding and craft stories designed to resonate with them.
  • Equip sales and marketing teams with the tools, resources, and training needed to communicate the value of solutions effectively.
  • Conduct research to understand customer needs, industry trends, and competitive landscapes, informing product and marketing strategies.

**Requirements:**

  • 5+ years of experience in product marketing or solutions marketing, preferably in a senior role.
  • Demonstrated success in developing and executing GTM strategies for B2B SaaS products.
  • Exceptional communication skills, with the ability to translate technical features into benefits for diverse audiences.
  • Able to build strong cross-functional relationships with stakeholders and prioritize multiple projects efficiently.