Content Strategist, Senior Manager

1 week ago

Melbourne, Victoria, Australia beBee Careers Full time

Lead a high-performing team and shape the future of consumer communication. Develop impactful content across multiple channels, drive ASIC's consumer communication strategy, and expand MoneySmart's reach and relevance.

A key role in driving the evolution of ASIC's MoneySmart program, ensuring it remains one of Australia's leading trusted sources of independent financial information.

This is a pivotal position in delivering on ASIC's purpose, vision, and strategic priorities to maintain the integrity of the financial system and protect consumers from harm.

The ideal candidate has extensive experience in communications, public relations, media, marketing or related fields, with a deep understanding of digital content creation, SEO, social media marketing and web analytics.

A proven track record of leading teams and developing compelling, user-centric content that cuts through in a crowded media landscape is essential.

The successful candidate will have exceptional stakeholder management, media relations, and content-first storytelling expertise, enabling them to influence executives, advise technical experts, and engage with consumer groups effectively.

This is an opportunity to work in a fast-paced, complex environment, fostering a culture of creativity, innovation, and continuous improvement while ensuring content and campaigns are impactful, engaging, and aligned with ASIC's strategic priorities.

You will be responsible for managing campaign budgets, timelines, and resources, ensuring high-impact delivery and compliance with regulatory and financial communication best practices.

As Senior Manager, Consumer Campaigns and Content, you will lead the development and execution of consumer-focused campaigns and content strategies that people remember.

This role sits in the Corporate Affairs team, accountable for consumer communications, including MoneySmart, and CCA's strategy.

ASIC's MoneySmart program delivers a new ongoing program to ensure Australians have easy access to independent, reliable information on superannuation and retirement through new consumer education campaigns, content and tools.

You will oversee the creation and optimisation of best-in-class content, ensuring an audience-led, data-driven approach that maximises engagement and effectiveness.

This is an opportunity to contribute to delivering on ASIC's purpose, vision, and strategic priorities to help maintain the integrity of the financial system and protect consumers from harm.

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