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Commercial Strategy Specialist

2 weeks ago


Melbourne, Victoria, Australia Mars, Incorporated and its Affiliates Full time

Role Overview:

Mars, Incorporated and its Affiliates is seeking a highly skilled Commercial Strategy Specialist to drive business growth and customer engagement in the pet specialty retail sector.

This role requires a seasoned professional with a deep understanding of customer marketing, sales leadership, and brand marketing, as well as a proven track record of delivering results and driving team success.

Main Responsibilities:

  1. Develop and execute effective customer marketing plans to drive business growth and customer engagement in the pet specialty retail sector.
  2. Collaborate closely with key retailers, sales leads, and the eCommerce team to drive business performance, innovation, and strengthen market leadership.
  3. Build strategic partnerships with leading Australian and New Zealand based PSR Retailers, ensuring tailored marketing initiatives that align with their business strategies.
  4. Leverage data insights to drive marketing strategy and investment decisions, introducing a stronger data-driven approach to customer marketing.

Skills and Qualifications:

  • Proven leadership experience in Customer Marketing and/or Sales, with a track record of driving results and team success.
  • A commercial mindset with experience in customer or sales leadership, brand marketing, and business performance measurement.
  • Strong analytical expertise, with the ability to leverage data insights to drive marketing strategy and investment decisions.