Marketing Strategist

3 days ago

Central Coast, Australia beBeeBrandManager Full time $106,235 - $142,310

About Us

We are an innovative FMCG business with a rich history and a commitment to making a positive health impact.

Our Approach

We combine the dynamic pace of a fast-moving consumer goods company with over 125 years of delivering nutritious products, promoting health, and caring for our communities. Our people are at the heart of our workplace, and their passion drives our success.

The Role

This Brand Manager will seed our future by exploring new opportunities that leverage our existing technology, capability, and assets to meet existing and emerging consumer needs and exploit existing and new categories, markets, and channel opportunities.

Under the leadership of the Marketing Manager (Beverages), you will be responsible for identifying, scoping, sizing, developing, and implementing product innovation and brand development within our Core Business Strategy and leading the end-to-end process of new product development (NPD) from concept to commercialisation.

Key Responsibilities

- Develop marketing strategies based on market research and analysis to identify new market segments, consumer trends, and competitive opportunities.
- Identify, scope, size, develop, and implement product innovation within our Core Business.
- Identify and evaluate potential new business opportunities and areas of growth for the company.
- Oversee innovation projects and campaigns, ensuring timely execution and successful implementation.
- Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
- Provide ongoing recommendations and support to achieve brand goals.

Skills and Competencies

- Requires solid knowledge of core marketing competencies (as outlined in SHF Marketing Skills Matrix) and consistent execution with limited supervision in most situations and some support from above in more complex situations.
- Reasoning is consumer-driven and considers the implications of observations/insight.
- Frame of reference is strategic and medium term (up to 3 yrs.) and considers category and key cross-functional implications and effect.

Qualifications/Education

Tertiary qualifications in Marketing or Commerce are essential.

Knowledge/Experience

- Ideally 3+ years proven ability in brand management and communications leadership, preferably FMCG marketing experience.
- Experience with bringing new products to market, including cross-functional project team involvement.
- Knowledge and understanding of grocery retail dynamics.
- Ability to use creative marketing techniques effectively.
- Enthusiastic self-starter
- Action-oriented, detail focussed and highly efficient in quality and quantity of output.

What We Offer

A role at our company means more than simply taking a job; it's an invitation to a supportive workplace where our people can experience long and rewarding careers. As valued members of our purpose-driven team, you'll contribute to the expansion of our iconic household brands while pioneering innovation for our collective future. We offer exciting professional development opportunities and a constructive workplace culture that fosters continuous learning and personal growth.

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