Digital Transformation Lead
2 weeks ago
We are seeking a highly skilled Digital Transformation Lead to join our team at News Corp Australia.
As a key member of our leadership team, you will be responsible for driving revenue growth across our digital platforms and developing profitable product and digital strategies for client initiatives.
Your primary objective will be to deliver marketing solutions that connect clients with audiences and promote brand adoption, while also implementing commercial solutions to meet budgets and track revenue, profitability, and market share.
In this role, you will work closely with our sales, editorial, and marketing teams to promote brand advocacy and share product knowledge across frontline sales teams.
You will execute advertising strategies for The Australian and Prestige, collaborating with tech, client, and editorial teams, and drive brand growth initiatives, develop campaign roadmaps, and maximise audience engagement on limited budgets.
Additionally, you will ensure ad formats and packages meet market needs and align with the ad product team, adtech ad ops teams, and lead new product development.
To succeed in this role, you will need strong experience in client business acquisition, digital strategy, and commercial solutions, as well as a deep understanding of digital media trends and audience growth strategies.
You must have excellent communication, storytelling, and strategic skills, and be proactive, resilient, and collaborative in your approach.
The estimated salary for this position is $120,000 - $180,000 per annum, depending on experience.
We offer a range of benefits, including access to publications and products from across the News Corp family, health and wellbeing support, and opportunities for professional development and growth.
If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.
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