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Senior Copywriter

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Sydney, New South Wales, Australia Lendi Group Full time
Job Title: Senior Content Manager / Content Lead

We're looking for a talented and experienced content professional to join our team as a Senior Content Manager / Content Lead. This is a key role that requires a deep understanding of content strategy, SEO, and team leadership.

About The Team
  • You'll be working closely with our dedicated SEO Manager to develop and implement a comprehensive content strategy that drives business growth and engagement.
  • You'll lead a team of content writers and creatives to produce high-quality content across multiple channels, including ad copy, CRM journeys, product landing pages, and blog articles.
  • You'll manage day-to-day content operations, including page-level creation, formatting, editing, testing, and optimisation on our CMS.
Responsibilities
  • Develop and execute a comprehensive content strategy that drives business growth and engagement.
  • Collaborate with internal stakeholders to align content plans with marketing strategies, product launches, and organisational priorities.
  • Lead a team of content writers and creatives to produce high-quality content across multiple channels.
  • Manage day-to-day content operations, including page-level creation, formatting, editing, testing, and optimisation on our CMS.
Requirements
  • 8 years of experience in content strategy and execution, advertising copywriting, or a related field.
  • Proven track record of developing and executing successful content strategies across multiple channels.
  • Solid understanding of SEO fundamentals, including keyword research and on-page optimisation.
  • Exceptional writing and editing skills, with the ability to create compelling content that drives engagement and conversion.