Digital Marketing Executive

19 hours ago


North Melbourne, Victoria, Australia Country Road Group Full time
About the Role

As a Digital Marketing Specialist at Country Road Group, you will play a pivotal role in driving the brand's digital marketing strategy forward. This exciting opportunity involves supporting the central Digital Marketing and Loyalty teams in developing and executing campaigns that align with the broader marketing objectives.

Key Responsibilities
  • You will work closely with the Head of Marketing to coordinate the overall marketing strategy and ensure seamless execution of all digital marketing activities across various channels.
  • Act as the primary liaison between the brand team and the central Digital Marketing team to ensure smooth project delivery.
  • Support the development and execution of innovative CRM strategies and loyalty campaigns that drive results in paid, owned, and earned media.
  • Collaborate with internal and external teams to plan and produce high-quality imagery for navigational, inspirational, and campaign purposes.
Requirements
  • A minimum of 2 years experience in a similar digital marketing role.
  • Strong understanding of digital marketing channels, strategies, and trends, including social media, paid search, SEO, and CRM tools.
  • Excellent communication and interpersonal skills with the ability to build strong relationships and work collaboratively with cross-functional teams.
  • Ability to analyze data, interpret results, and make informed recommendations.
Benefits
  • Generous employee discounts across our House of Brands.
  • Seasonal clothing allowance.
  • An additional day of leave for your birthday.
  • Industry-leading parental leave program.
  • Flexible working arrangements to support work-life balance.
  • Annual learning calendar to support ongoing professional development.
  • Solid commitment to corporate social responsibility.
About Us

Country Road Group is one of Australasia's largest lifestyle brand houses, comprising iconic brands like Country Road, POLITIX, Trenery, Witchery, and MIMCO. We value innovation, creativity, and teamwork, offering a dynamic work environment that fosters growth and collaboration.



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