Senior Marketing Analyst

7 days ago

Sydney, New South Wales, Australia beBeeAttribution Full time $180,000 - $250,000
Job Overview

The primary function of this role involves the application of expertise in Marketing Mix Modelling and Multi-Touch Attribution to drive smarter media spend across various channels.

This position will support high-impact activities by collaborating with cross-functional teams, including Marketing, Customer Analytics, and external vendors.

You will report to the Lead for AI and Machine Learning and partner with key stakeholders to develop, test, and operationalise models that enhance ROI.

Key Responsibilities:
  • Develop and implement Marketing Mix Modelling and Multi-Touch Attribution strategies
  • Collaborate with cross-functional teams to build and operationalise models
  • Analyse data to inform media spend decisions

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