Digital Content Marketing Specialist
2 weeks ago
We're seeking a Content Marketing Strategist to drive organic growth and elevate our digital presence.
About the Role:
This newly created position will focus on crafting engaging content, managing social media channels, and collaborating with cross-functional teams to amplify our brand message.
Key Responsibilities:
- Develop and implement SEO-optimised content strategies
- Create and curate engaging content for Instagram and other social media platforms
- Work closely with the Brand Team to ensure consistent messaging across all channels
- Collaborate with the Data Team to develop and execute paid social campaigns
- Conceptualise and implement offline marketing initiatives
Requirements:
- Experience in producing high-quality, SEO-optimised copy
- Proficiency in social media monitoring, scheduling, and analytics tools
- Familiarity with creating and executing paid social campaigns (bonus points for app store experience)
- Expertise in content marketing, including skyscraper content, UGC strategies, and amplification techniques
- Ability to effectively communicate product features and benefits
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