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Trade Marketing Manager
2 months ago
The Trade Marketing Manager plays a crucial role in defining and implementing the company's Go-to-Market strategy, working closely with the brand team to drive business growth and success. This position requires a strong understanding of sales and marketing principles, as well as excellent organizational and time management skills.
Key Responsibilities:- Develop and execute customer marketing strategies and sales-related events for all company products based on Brand Marketing directives.
- Standardize and organize Retail Marketing programs, including building, managing, and implementing retail marketing initiatives.
- Conduct detailed and timely program performance updates, considering all relevant personnel to track, monitor, and adjust efforts to produce desired outcomes in all key business segments.
- Lead and/or assist with the execution of Retailer incentives, Dealer Loader Program, sampling opportunities, general category, new product/initiative education, selling stories, events, etc.
- Assist in the development of annual business plans by identifying areas of opportunity, and providing market insights and performance data metrics for Monster and Strategic Brands portfolios.
- Work closely with the International Marketing leadership team in identifying Key Performance Indicators (KPIs); Build, implement, and track incentive programs for internal & external teams to ensure KPIs are achieved.
- Identify short and long-term sales strategies to be used throughout our geographies and the most effective approach in navigating the bottler network.
- Liaise with global teams on sales practices and approaches for the region (Best Practice).
- Build a marketing program scorecard to gauge the impact of marketing programs and marketing spending.
- Provide real-time program analysis to ensure marketing dollars are being spent wisely and having an impact on portfolio performance across markets.
- Collaborate with multiple country contacts consisting of Country Managers, Sales Leads, KAMs, MAT teams, Marketing Directors, Operations, Event, POS, and other related personnel.
- Strategically communicate, develop, and/or creatively adapt programs that originate from Brand Marketing, bottler, Retailer, and HQ performance across markets.
- +3 years of sales and sales management experience.
- +3 years' experience within an agency or brand business working in Trade Marketing.
- Very strong organizational and time management skills.
- Strong attention to detail.
- Excellent problem-solving skills: ability to resolve issues effectively and efficiently.
- Fluency in Microsoft Suite applications (Word, Project, Excel, Access, and Power Point).
- Demonstrated analytical, project management, and leadership skills.
- Demonstrated ability to deal effectively with all employees, including Executive Management, while conveying a positive service-oriented attitude.
- Demonstrated presentation and communication skills.
- Ability to maintain confidentiality and discretion in business relationships and exercise sound business judgment.
- Ability to travel up to 10%.
