Growth Marketing Strategist

6 days ago

Melbourne, Victoria, Australia Blinq Full time
{"Role Overview

We are seeking a seasoned Growth Marketing Leader to spearhead our global growth marketing strategy and team. As a key member of our team, you will be responsible for driving revenue growth through the development and execution of a multi-channel growth strategy, optimizing ROI, and enhancing prospect and customer experience.

This is a hybrid role, allowing you to work from our Melbourne or Sydney locations, with a focus on scaling conversions and driving customer engagement and retention.

Key Responsibilities
  • Develop and execute a global growth and performance marketing strategy and roadmap.
  • Be accountable for attracting, winning, and growing our user base.
  • Build and develop a high-performing team of growth marketers, establishing a culture of rapid experimentation, measurement, learning, and iteration.
  • Execute a multi-channel growth strategy with a strong focus on scaled digital channels and capabilities.
  • Partner with Engineering to leverage data and ML-driven techniques to create sequenced and personalized scalable programs and user experiences.
  • Collaborate with Product and Strategy & Operations to understand funnel performance, generate ongoing insights, and ideate solutions to optimize the user journey.
Requirements
  • 8+ years of experience in Growth Marketing, preferably in a B2B SaaS environment.
  • Proven track record of developing and executing multi-channel marketing strategies.
  • Proficiency in marketing automation, lifecycle, and CRM platforms.
  • In-depth knowledge of current growth marketing trends and best practices.
  • Analytical mindset, with experience leveraging ML/data-driven marketing techniques and making decisions based on data and metrics.
  • Experience with A/B testing, user cohorting, and other optimization techniques.
  • Ability to build, lead, and develop a team of talented marketers.
  • Comfortable across both strategy and execution, owning budgets and outcomes.
About Blinq

Blinq is a dynamic and innovative company, shaping the way people connect and network. Our team of 40 (and growing rapidly) is based in Melbourne, Australia, and we value a healthy work-life balance, creativity, and collaboration.

We offer a unique opportunity to be part of a self-managed and results-driven startup environment, where autonomy is our guiding principle. As an early member of the Blinq family, you'll enjoy equity in the business and a competitive salary.

We welcome individuals at all experience levels and take pride in being an equal opportunity employer committed to creating an inclusive and diverse workforce.

"}

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