Senior Marketing Lead
1 week ago
We are seeking a seasoned marketing professional to join our team in Sydney, Australia. As a key member of our marketing department, you will play a pivotal role in delivering national and state marketing strategies at a local level, driving awareness and lead conversion across greenfield and active NSW residential communities.
This is an exciting opportunity for a marketer with a strong understanding of campaign delivery, project launches, and agency collaboration. You will be responsible for leading and localising integrated marketing strategies, developing data-driven marketing plans, and managing project-level marketing initiatives.
- Lead and localise integrated marketing strategies to position Ingenia Lifestyle communities as market leaders.
- Develop and execute data-driven marketing plans by analysing lead quality, sales funnel metrics, and market trends.
- Oversee the creation of marketing assets (digital, print, event-based) that support brand awareness, lead nurturing, community engagement, and sales.
- Manage project-level marketing efforts, tracking ROI and campaign effectiveness.
- You have 5-7 years of experience in marketing, ideally within retirement living or property.
- You are skilled in CRM systems, eDM builders, CMS platforms, and Microsoft Office.
- You are able to interpret customer insights, market trends, and competitor data to shape effective marketing strategies.
- You have proven ability to lead teams, manage stakeholders, and foster a positive, high-performing culture.
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Senior Marketing Lead
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Senior Marketing Lead
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