Expert Fundraising Strategist

6 days ago

Sydney, New South Wales, Australia Beaumont People Full time
About the Role

The Individual Giving Manager plays a pivotal role in driving the success of fundraising initiatives, reporting directly to the Global Head of Fundraising, Marketing and Communications. This position oversees the development, implementation, and evaluation of the single giving strategy, encompassing direct mail appeals, Gift in Will campaigns, and cash donor acquisition programs across Australian, US, and Canadian markets.

Key responsibilities include managing integrated fundraising campaigns, utilizing data-driven insights to drive income growth and efficiencies. The role also involves creating engaging supporter journeys to maximize donor commitment and support, as well as developing initiatives to boost donor loyalty, satisfaction, retention, and financial giving through innovative multi-channel direct response campaigns.

Accountabilities:

  • Project manage and lead the creation of all direct mail campaigns, including collaborating with internal stakeholders on appeal case studies, briefing for copy and design of mail packs and campaign assets for various channels, preparation of data and data segments for mail houses and distribution.
  • Review, document, and deliver post-campaign evaluation and results based on objectives, budget, and opportunities for growth.
  • Work closely with the Global Head of Marketing, Fundraising, and Communications in developing the strategic direction of direct mail appeals, Gift in Will appeals, and donor retention activities to grow single giving acquisition and improve retention.
  • Identify and test new channels for cash acquisition and fundraising growth.
  • Collaborate with the team to test, evaluate, and continuously improve supporter journeys and utilize data-driven insights to maximize acquisition and retention opportunities and enhance supporter lifetime value.
  • Develop and deliver donor-driven content, campaigns, and communication materials, including newsletters that improve the supporter experience.
  • Manage relationships with external agencies and suppliers to ensure the implementation of each mail campaign aligns with approved budgets, timelines, and strategies.
  • Ensure fundraising programs are compliant with regulations, statutory requirements, e.g., Privacy, Data Security, FIA Code.
Requirements

To excel in this role, you will require relevant qualifications in Marketing or Fundraising, along with experience in fundraising direct mail, campaign management, and strategic planning. Demonstrated ability to coordinate fundraising activities and successfully manage end-to-end direct mail campaigns is essential. Strong project management skills, excellent organizational and time management abilities, and the capacity to meet tight deadlines are also necessary. Additionally, you should possess a sound understanding of donor communication channels and be able to coordinate sophisticated, donor-driven content, products, and campaigns. Experience with CRM and fundraising technology tools, particularly Blackbaud, is an advantage.

Salary and Benefits

This position offers a competitive salary of approximately $85,000 AUD per annum, commensurate with experience. A range of benefits, including professional development opportunities, flexible work arrangements, and a supportive work environment, are also available.

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