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Marketing Strategy Specialist

3 weeks ago

Melbourne, Victoria, Australia Aruma Full time

**Job Description**

We are seeking a highly skilled Marketing Strategy Specialist to join our marketing team. The successful candidate will be responsible for developing and implementing marketing strategies, creating engaging content, and maintaining our websites to build awareness and understanding of Aruma's brand.

The ideal candidate will have a strong understanding of current online and social media marketing concepts, SEO/SEM, digital metrics, and best practices. They will also possess up-to-date knowledge of the latest trends in marketing.

**Key Responsibilities:**

  • Develop and implement marketing strategies to increase followers and engagement across all social media channels
  • Create a wide range of marketing content that promotes Aruma's brand strategy
  • Champion and share data-driven insights to continually optimise digital channel performance
  • Improve Aruma's search visibility and increase traffic through SEO and SEM

**Requirements:**

  • Tertiary qualification in Marketing or a relevant field, or equivalent work experience of 5+ years
  • Strong understanding of current online and social media marketing concepts, SEO/SEM, digital metrics, and best practices
  • Up-to-date knowledge of the latest trends in marketing
  • Track record of entrepreneurial flair, identifying opportunities and creating programs to capitalise on them
  • Ability to interpret briefs, demonstrate initiative, and creativity
  • Strong knowledge of website creation and management, including CMS (Wordpress and SharePoint)