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CRM Campaign Specialist
1 week ago
This CRM Marketing Specialist role focuses on maintaining and optimising the CRM with a focus on real-time campaigns across all brands.
Responsibilities include:
- Developing and implementing CRM strategies to enhance customer engagement.
- Analysing customer data to inform campaign decisions.
- Collaborating with cross-functional teams to drive business growth.
- Staying up-to-date with industry trends and emerging technologies.
- Providing recommendations on campaign optimisation and ROI improvement.
Requirements:
- Bachelor's degree in marketing, business administration, or related discipline, or equivalent work experience.
- Minimum 2 years' CRM experience, understanding the customer lifecycle.
- The ability to structure tests, analyse data, and take meaningful action based on results.
- Experience with end-to-end campaign processes: ideation, planning, execution, analysis, and optimisation.
- A commitment to self-improvement and continuous learning.
