Customer Experience Strategist
3 weeks ago
We are seeking a highly skilled Marketing Automation Specialist to join our Member Experience team at Compare Club.
As a Marketing Automation Specialist, you will develop and implement multi-channel end-to-end customer journeys for engagement, retention, growth, and re-activation lifecycle campaigns. You will collaborate with data, product, sales, and brand teams to optimise cross-channel workflows, converting new users into long-term members.
The ideal candidate will have 3+ years of experience in Marketing Automation and have worked with platforms such as Braze, Marketing Cloud, Marketo, Adobe Campaign or similar. They will be familiar with concepts from direct marketing, customer journey mapping, persona building and can apply them in creative production.
Key Responsibilities:
- Develop and implement multi-channel end-to-end customer journeys for engagement, retention, growth, and re-activation lifecycle campaigns (email, SMS, push notifications, retargeting, etc.)
- Daily management and leading multi-channel plans to increase customer conversion, LTV, build lasting customer relationships, drive engagement, retention, and personalisation
- Apply customer segmentation and marketing automation tools to deliver personalised customer marketing journeys across multiple touchpoints
- Develop, brief and test new campaigns to improve key KPIs (OR, CTR, engagement, conversion), using rigorous testing strategy (A/B and multivariate tests) to optimise program performance and gain insights into customer segments across channels.
- Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving engagement and retention. Work with the Data Analysis team to understand the lift of campaigns against critical metrics
- Collaborate with sales, content and other stakeholders to enhance customer engagement, ensure consistent messaging, and optimise campaign performance and audience segmentation.
- Define measurable metrics and regularly review campaigns against strategic objectives
What We Offer:
- A competitive salary range of $80,000 - $110,000 per annum, depending on experience
- A hybrid working arrangement that balances flexibility with face-to-face collaboration
- Ongoing professional development opportunities to support your career growth
- An annual bonus scheme to reward high performers
- A comprehensive benefits package including health insurance, superannuation, and generous leave entitlements
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