Digital Activation Director

2 weeks ago


Melbourne, Victoria, Australia OMG Australia Full time

Why Choose a Career at OMG Australia?

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We are a leading marketing agency in Australia, managing over $750 million in media across iconic brands and having a client roster spanning 5,000 brands across 70 countries.

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Our Core Values:

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  • Flexibility: We adapt our work schedule to suit individual needs.
  • Savings: Enjoy discounts and cashback on hundreds of retailers.
  • Lifelong Learning: Access training partners like MFA, NGEN, Google, Facebook, and Amazon to enhance skills.
  • Mental Wellbeing: Confidential EAP support and social activities via Vibe and Spirit Committees.
  • Social Connections: Quarterly and monthly events, summer half days, and an annual company ski trip.
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About the Role:

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As Digital Activation Director, you will lead a team of Managers, Executives, and Assistants. You'll be the expert for our search, social, and programmatic product, fully understanding briefs, contributing to digital strategies, and working with your team to build responses and channel strategies.

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Your Key Responsibilities:

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  1. Manage daily campaign implementations and optimisations across paid search, social, and programmatic, leveraging team support where needed.
  2. Lead and oversee product implementation, quality of outputs, reporting, day-to-day invoicing, and billing for your team.
  3. Build strong relationships with clients, agency partners, and media partners.
  4. Create optimisation plans to improve campaign health and strategy.
  5. Contribute to business development with new and existing clients, including pitches, proposals, case studies, and opportunities as they arise.
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Required Expertise:

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  • Proven experience in a similar role across digital activation, programmatic, paid search, or social.
  • Experience managing and mentoring a small team.
  • Exceptional client management skills and experience in a client-facing role.
  • Proficiency in tools such as Google Ads, Google Display Network, YouTube Advertising, DV360, or Sizmek.
  • Ability to deliver analysis and insights in a fast-paced environment.
  • Passion for working within digital activation and cross-team collaboration.
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A Competitive Salary:

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The estimated salary for this position is $120,000 - $180,000 per annum, depending on experience.

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Diversity and Inclusion:

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OMG Australia is an equal opportunity employer committed to building a diverse and inclusive workplace, encouraging applicants from all backgrounds.



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