Digital Marketing Specialist
1 week ago
We are seeking a highly skilled Digital Marketing Specialist to elevate our brand's online presence in the skincare industry.
About UsWaterlily is a leading skincare company that genuinely cares about people and making a difference. Founded in 2004, we strive to create active and ethical Spa Rituals, handcrafted in our botanical laboratory in Brisbane.
Our products are stocked in leading day spas across Australia and New Zealand and are available for delivery worldwide.
The RoleIn this dynamic role, you'll craft engaging content across multiple platforms, from eye-catching social media posts to compelling email campaigns.
You will be based at our Morningside HQ, joining a skilled and enthusiastic team inspired by values such as Transparency, Excellence, Lifelong learning, Creating value, Ownership.
Key Responsibilities:- Campaign Planning & Content Creation: Develop and execute comprehensive 60-day content plans for partner and retail channels.
- Email Marketing: Craft compelling campaign EDMs, educational content, and new product launch announcements for both retail and professional audiences.
- Partner Engagement: Manage monthly Creative Agency Power Sessions, conduct 1:1 Digital Power Sessions with partners, and provide ongoing support for their digital marketing needs.
- Product & Event Marketing: Create and manage product pages, home banners, and event collateral. Support various marketing initiatives, including the QLD Ballet partnership.
- Social Media Management: Direct content planning, proofread captions and posts, and stay updated on social media trends to keep our online presence fresh and engaging.
- Proven experience in digital marketing, preferably in the beauty or skincare industry.
- Genuine passion for wellness and the beauty industry, with an ethical and authentic approach to business.
- Strong graphic design skills.
- Proficiency in email marketing and content management systems.
- Experience with WordPress (HTML coding is a plus).
- Knowledge of SEO and paid advertising platforms (Meta, TikTok, Google).
- Excellent written and verbal communication skills.
- A dynamic role where you can make your own impact.
- Flexible working options and tools of trade.
- Free skincare products.
- Ongoing training and development.
- An opportunity to join a company that genuinely cares about people and making a difference.
Salary: $80,000 - $110,000 per annum, depending on experience.
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