Digital Strategy Professional

3 days ago

Adelaide, South Australia beBeeMarketing Full time $83,751 - $89,971
Digital Marketing Strategist

This role involves the planning, development and execution of marketing activities that drive engagement and achieve business objectives.

Key Responsibilities:
  • Develops and implements multi-channel digital marketing strategies to support business growth.
  • Creates and publishes content across social media, email newsletters, websites and digital signage, ensuring consistency with organisational branding.
  • Develops social media content, focusing on engaging visuals and concise messaging.
  • Plans, implements and optimises digital advertising campaigns across social media, Google Ads, and other paid platforms, prioritising SEM and SEO best practices.
  • Designs, builds, schedules and sends email marketing and SMS marketing campaigns and content.
  • Represents the organisation at events and activations, promoting products and services.
  • Delivers communications designs, content and collateral using branded templates.
  • Supports delivery of branded merchandise, seasonal gifts/cards and corporate uniforms.
  • Develops and publishes digital signage.

About You:

  • Relevant certification in Marketing, Communications or a related field, or demonstrated equivalent practical experience.
  • Current South Australian Class C Driver's Licence.
  • Experience in planning and delivering digital marketing content across social media, video, email newsletters, websites and digital signage.
  • Proficiency in developing and managing digital advertising campaigns, including social media marketing, Google Ads, display advertising, search engine marketing (SEM) and search engine optimisation (SEO).
  • Competent in using Adobe Creative Cloud and Canva for content creation.
  • Strong written and verbal communication skills for diverse audiences.
  • Sound knowledge of digital marketing principles and practices.
  • Able to build strong relationships and engage with various stakeholders.
  • Willingness to learn new systems, skills and programs.
  • Compliance with pre-employment medical and police checks.
  • Advanced IT skills enabling the use of corporate systems in day-to-day work activities.
  • Experience with Salesforce Marketing Cloud is highly valued.

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