Data Insights Specialist

3 weeks ago

Sydney, New South Wales, Australia Assembly Global Full time
Unlock Your Potential with Assembly Global

We're not just an agency, we're a team of passionate experts dedicated to helping brands thrive in today's fast-paced digital landscape. As a Data Insights Specialist, you'll play a critical role in driving business growth and success for our clients.

About the Role

This is a fantastic opportunity for a highly motivated and skilled Paid Search Executive to join our Sydney team. You'll be responsible for developing and implementing paid search campaigns across various platforms to drive qualified traffic and maximise ROI for our clients.

Key Responsibilities:
  • Campaign Management: Plan, execute, and optimise paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels.
  • A/B Testing: Design and run experiments to improve engagement/conversions.
  • Bid Management: Monitor and adjust bidding strategies to achieve performance goals and maximise return on ad spend (ROAS).
  • Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimisation.
  • Ad Copywriting: Develop compelling ad copy that aligns with campaign objectives and effectively communicates the value proposition to the target audience.
  • Performance Analysis & Reporting: Analyse campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness and efficiency.
  • Budget Management: Monitor campaign budgets and ensure campaigns are delivered within the allocated budget.
  • Media Activation: Managing the collation of activation deliverables, including approved media plans and creative materials.
  • Planning & Forecasting: Assist the Senior Digital Manager to create strategy proposals and media plans for clients.
  • Adherence to Best Practices: Stay updated with industry trends, algorithm changes, and best practices in paid search advertising to maintain a competitive edge and drive innovation.
  • Client Communication: Collaborate with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address any inquiries or concerns.
Requirements

To succeed in this role, you'll need:

  • Proven 2+ years of experience in managing paid search campaigns (text ads, PMax, DemandGen, etc), preferably in an agency environment.
  • Hands-on experience with Google Ads & Editor, Bing Ads, and other PPC platforms.
  • Proficient in Adobe Analytics or other web analytics tools.
  • Strong analytical skills with the ability to manipulate and interpret data to draw actionable insights.
  • Proficiency with Excel / Google Sheets and experience working with pivot tables, ifs formulas, vlookup and more advanced functions.
  • Experience in managing mid/large scale accounts & budgets ($200k - $500k+).
Benefits

We offer a competitive salary range of AU$70,000 - AU$90,000 per annum, depending on experience, plus benefits including:

  • Ongoing training and development opportunities.
  • A collaborative work environment.
  • A flexible work policy that puts you in control of your work-life balance.
  • A recognition and reward program that celebrates your achievements.
  • A commitment to social and environmental impact.

If you're passionate about delivering exceptional results and making a real impact, we'd love to hear from you.

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