Marketing Professional

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $147,800 - $182,600
Senior Marketing Manager Role

The role requires a strategic and results-driven individual to lead marketing efforts across the APAC region.

Key responsibilities include owning and executing the regional marketing strategy, aligned to revenue goals and regional sales priorities. This includes driving demand generation through a mix of integrated campaigns, events, content localization, digital, ABM, and partner co-marketing initiatives.

Collaboration with regional Sales and Partner teams is essential to understand pipeline needs, surface insights, and ensure campaign alignment to territory plans. Building and managing a regional campaign calendar that balances brand, product, and demand activities across priority markets is also critical.

Key Responsibilities:
  1. Own and execute the APAC marketing strategy, aligned to revenue goals and regional sales priorities.
  2. Drive demand generation through a mix of integrated campaigns, events, content localization, digital, ABM, and partner co-marketing initiatives.
  3. Collaborate closely with regional Sales and Partner teams to understand pipeline needs, surface insights, and ensure campaign alignment to territory plans.
  4. Build and manage a regional campaign calendar that balances brand, product, and demand activities across priority markets.
  5. Partner with the global marketing team to localize messaging, positioning, and content for APAC audiences.
  6. Manage third-party vendors, agencies, and event partners to drive execution across key markets.
  7. Track, measure, and report on campaign performance, pipeline contribution, and ROI. Optimize programs based on data-driven insights.
Requirements:
  1. 7–10+ years of B2B marketing experience, focused on the APAC region. Security SaaS or enterprise software experience is strongly preferred.
  2. Proven track record of developing and executing marketing programs that deliver pipeline and revenue.
  3. Deep understanding of APAC market dynamics, including cultural, language, and go-to-market nuances.
  4. Strong collaboration skills with experience working cross-functionally with sales, partners, and product marketing.
  5. Comfortable balancing strategic planning with tactical execution—you can lead high-level strategy and roll up your sleeves to get things done.
  6. Excellent communication and project management skills; experience working across time zones and geographies.
  7. Fluent in English; additional APAC languages a plus.
  8. Experience with Salesforce, Hubspot (or similar), and campaign performance tools.

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