Digital Marketing Strategist

4 days ago


Castle Hill, Australia USANA Health Sciences Full time

Unlock Your Potential as a Digital Marketing Specialist at USANA Health Sciences

We are seeking an enthusiastic individual to join our Marketing team as a Digital Marketing Specialist at our Sydney office. As the primary communications expert across Australia & New Zealand, you will develop and deliver impactful awareness, consideration, and conversion campaigns that engage and inspire channels, customers, and prospects.

The Role:

  • Collaborate with the Marketing Manager to drive awareness, interest, and engagement across various touchpoints.
  • Design and implement full-funnel campaigns across digital channels, including email, social media, paid advertising, and search engine optimization.
  • Lead the social media strategy across all paid, owned, and earned channels.
  • Apply creative approaches to develop concepts, create content, write promotional copy, and produce visually compelling digital assets.
  • Create and deliver clear, actionable creative and performance marketing briefs to guide project execution.
  • Monitor analytics and provide data-driven recommendations to optimize investment and campaign performance.
  • Stay up-to-date on industry and marketing trends, using insights to adjust strategies and practices.
  • Support the Marketing Manager and senior management in delivering successful business outcomes.

Requirements:

  • A minimum of 3 years' experience in a digital marketing role.
  • Bachelor's degree in marketing or communications, or a related field.
  • Effective time management and organizational skills, with the ability to meet deadlines.
  • An analytical mind with the ability to think critically.
  • Excellent communication, presentation, and writing skills.
  • Demonstrated results-driven website traffic and new customer acquisition.

About USANA:

Since 1992, USANA has provided the world with high-quality products focused on nutritional supplements, skincare, and a healthy lifestyle. Our commitment to excellence goes beyond our products; we strive to empower a global family of employees based in over 20 markets worldwide.

As a member of our team, you will embody our culture and live our company values: Excellence, Integrity, Health, and Community. We prioritize diversity, equity, and inclusion, creating a workplace where all employees feel valued and included.



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