Senior Digital Marketing and Communications Specialist

2 days ago


South Melbourne, Victoria, Australia MacKillop Family Services Full time

About the Role

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This is a Permanent Full-Time opportunity based in South Melbourne. We are seeking an experienced Senior Digital Marketing and Communications Specialist to lead and implement the marketing and communications strategies of The MacKillop Institute to drive growth and engagement.

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Key Responsibilities:

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  • Develop and implement a robust, multi-channel marketing and communications strategy for the Institute and its products;
  • Review and update the current marketing and communications strategy to raise awareness of the Institute among key stakeholders and customers;
  • Collaborate closely with the wider MacKillop Family Services Communications team to develop and implement effective marketing and communications campaigns;
  • Manage and maintain digital channels including social media, email, and website to enhance visibility and improve lead generation;
  • Analyse data and metrics to measure campaign effectiveness and make recommendations for improvement;
  • Maintain up-to-date knowledge of industry trends, best practices, and emerging technologies in digital marketing and communications.
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Requirements:

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  • A minimum of 5-10 years of experience in a similar role;
  • Proven expertise in digital marketing strategies, including SEO, PPC, content marketing, and social media management;
  • Strong analytical skills and proficiency in digital tools including Google Analytics and Meta Business Manager;
  • Experience in Content Management Systems and working knowledge of website optimisation for lead-generation and user-experience;
  • Tertiary qualifications in marketing, communications or a related discipline (highly preferred).
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What We Offer:

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  • A competitive salary package ranging between $90,000-$120,000 per annum depending on experience;
  • Salary packaging – we can help you to maximise your salary packaging up to $18,550 per year;
  • Fitness Passport - which is a discounted workplace health and fitness program available to you and your family;
  • Paid Training that is industry specific including Therapeutic Crisis Intervention (TCI), Sanctuary, and Cultural Awareness training;
  • Employee Assistance Program- Free access to a wide range of options with all aspects of life;
  • Sanctuary Organisation - MacKillop's work is underpinned by the Sanctuary Model, an evidence-supported, whole of organisation framework that brings our values to life.
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Selection Criteria:

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To be successful in this role, you will need to address the full Key Selection Criteria outlined in the Position Description as part of your application.

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We celebrate and draw strength from diversity and respect the dignity of all people. Every person at MacKillop has the right to be safe and to be treated justly.

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Aboriginal and Torres Strait Islander people are strongly encouraged to apply for this position.

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The estimated salary for this role is $100,000 - $110,000 per annum, based on the requirements of the role and the location in South Melbourne.



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