
Strategic Content Creator
2 weeks ago
Crafting Compelling Content for Senior Decision-Makers
We are seeking a skilled Tech Copywriter to create engaging content that speaks to senior decision-makers in industries such as cloud, cybersecurity, AI, 5G, and digital transformation.
You will collaborate with the internal marketing team and subject matter experts to shape the brand's executive presence, translate complex topics into digestible insights, and help drive engagement through consistent and strategic storytelling on LinkedIn.
- Develop compelling LinkedIn-native posts for a branded Showcase page, covering themes like enterprise IT, cybersecurity, network infrastructure, digital transformation, and emerging technologies.
- Write thought leadership content for executives and subject matter experts targeting C-level and IT decision-makers across APAC.
- Translate technical, product, or industry insights into clear, concise, and compelling content optimized for LinkedIn engagement.
- Collaborate with marketing and content teams to build and maintain a strategic posting calendar.
- Repurpose existing assets, blogs, reports, webinars into LinkedIn-optimized content.
- Monitor performance, analyze engagement, and iterate content based on results and platform trends.
Requirements
- Proven experience writing LinkedIn content for B2B tech brands.
- Strong understanding of enterprise buyer personas and messaging needs.
- Exceptional writing and editing skills with an ability to simplify complex technical topics for professional audiences.
- Demonstrated ability to write with a professional tone, adapt to multiple brand voices, and align content with broader marketing objectives.
- Familiarity with LinkedIn's content format, algorithm, and best practices for engagement.
- Strong organizational and communication skills, with the ability to work independently and meet deadlines.
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