APAC Promotions Strategy Lead

2 weeks ago

Sydney, New South Wales, Australia Audible Full time

About Audible

Job Summary

We are seeking a highly skilled Promotions Manager - APAC to join our Global Acquisition team in Sydney, Singapore, Tokyo, and Berlin. As a key member of the team, you will be responsible for coordinating and project managing promotional campaigns across three APAC marketplaces to acquire new customers and re-engage former members through targeted discounts during marquee events.

About This Role

You will focus on establishing and optimizing user flows and experiences for all non-member audiences, from segmentation to the creation of templates and campaigns. Additionally, you will monitor and report on campaign performance, identifying areas for improvement and implementing data-driven decisions.

Main Responsibilities
  • Owning the Acquisition and member growth targets for Promotional campaigns in the APAC region.
  • Coordinating and project managing promotional campaigns across APAC marketplaces, utilizing various channels including onsite, organic, CRM, and paid channels.
  • Collaborating with internal teams such as marketing channel owners, creative, marketing operations, legal, and regional P&L owners to deliver the best possible customer experience during the campaign.
  • Identifying, documenting, and communicating any issues or bugs with precision and expedience, partnering with international tech teams and regional stakeholders for prompt resolution.
  • Tracking and monitoring performance and providing comprehensive updates to management regarding key metrics and performance indicators.
Requirements

To succeed in this role, you will need:

  • Strong project management skills, with experience in coordinating and executing large-scale campaigns.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
  • A deep understanding of the APAC market and its trends.
  • Proficiency in using tools such as Google Analytics and Adobe Campaign.
What We Offer

As a Promotions Manager - APAC at Audible, you will have the opportunity to work on exciting and challenging projects, collaborate with a talented team of professionals, and enjoy a competitive salary and benefits package, estimated at around $120,000 per annum based on your location.

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