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Senior Digital Strategist

1 week ago

Melbourne, Victoria, Australia Monks Full time

In this role, you will be responsible for building and leading our Salesforce Marketing Cloud practice, assisting sales and project management to ensure customer success. The role requires working closely with Salesforce and Media.Monk's other business channels helping to educate members, share expertise, and be instrumental in helping to grow the Salesforce Marketing Cloud practice.

You will be responsible for leading complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions. Additionally, you will be required to support Sales in partnership with Salesforce on new business opportunities.

The ideal candidate will have experience coming up through the practitioner and consultant ranks, executing email marketing campaigns and an understanding of data integration into/out of Email Service Providers (ESP) as well as strong presentation and interpersonal skills. You will also need to collaborate with other business channels to devise appropriate cross-channel efforts and communication streams.

Requirements:
  • Demonstrable experience in email/customer marketing, CRM, analytics or equivalent.
  • Cross-channel business acumen.
  • Passionate about leveraging data to achieve business outcomes.
  • Highly proficient with marketing technologies (specifically campaign management, data management platforms); general knowledge of HTML.